Company Overview
About Skims
Skims is a fashion and intimates brand founded by Kim Kardashian in 2019, specializing in shapewear, loungewear, bras, underwear, and bodysuits designed to be inclusive across all body types and skin tones. The brand launched with a core mission of making shapewear feel like a second skin rather than a constricting garment, and expanded rapidly into broader intimates and lifestyle categories. Skims quickly disrupted the shapewear market by prioritizing a 10-shade nude range, size-inclusive fit (XXS to 5X), and a direct-to-consumer digital marketing approach powered by Kim Kardashian's massive social media reach and cultural influence.
Business Model & Competitive Advantage
In November 2025, Skims raised $225M in a new funding round led by Goldman Sachs Alternatives with participation from BDT & MSD Partners, valuing the company at $5 billion — up from a $4B valuation in its 2023 Series C. The company is approaching $1 billion in annual net sales, making it one of the fastest-growing consumer brands in US history. Skims has formed high-profile brand partnerships including becoming the official underwear partner of the NBA, WNBA, and USA Basketball, and launched NikeSkims in 2025 — a co-branded activewear collection with Nike that sold out within hours of its debut.
Competitive Landscape 2025–2026
Skims operates 18 US retail stores across cities including New York, Los Angeles, Austin, and Atlanta, with international retail expansion planned for 2026. The brand is diversifying into beauty with the launch of Skims Beauty planned for 2026, extending its inclusive positioning into cosmetics. Skims' success reflects the broader premiumization of intimates and the power of founder-led brand building in the social media era, positioning it as a rare consumer brand achieving both billion-dollar revenue scale and strong cultural relevance simultaneously.
Key Differentiators
Market Leader
Skims is recognized as a market leader in the Consumer Lifestyle & Wellness sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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