Shopee vs Toast POS
Side-by-side comparison of AI visibility scores, market position, and capabilities
Singapore e-commerce leader (Sea Limited, NYSE: SE) with 52% SEA GMV share and $100B+ 2024 GMV; first full year adjusted EBITDA profitable 2024 with 10B+ orders and 3x livestream growth competing with TikTok Shop.
About
Shopee is Singapore-founded Southeast Asia's largest e-commerce platform — operating as the primary revenue driver of Sea Limited (NYSE: SE), the Nasdaq-listed internet company headquartered in Singapore — commanding 52% of Southeast Asia e-commerce gross merchandise value (GMV) and reaching over $100 billion in GMV with more than 10 billion gross orders in 2024. Sea Limited reported $14.4 billion in total revenue for fiscal year 2024, with Shopee's e-commerce segment as the dominant contributor. Founded in February 2015 as a mobile-focused marketplace, Shopee achieved a landmark milestone in 2024 by reaching its first full year of adjusted EBITDA profitability, with both its Asia and Brazil operations now profitable. Shopee serves consumers across Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the Philippines, and Brazil, and consistently ranks as the most visited e-commerce site in Singapore and globally first in total user hours spent on shopping apps.
Q3 2025 $1.63B revenue (+25.1% YoY); 156K locations powered globally; $2.0B+ ARR (+30% YoY); $159.1B GPV FY2024 (+26% YoY); 97.36% customers from US; restaurant POS leader
About
Toast was founded in 2011 in Boston with the mission of building an all-in-one technology platform purpose-built for the restaurant industry. Unlike generic point-of-sale vendors that adapted retail software for food service, Toast designed its hardware, software, and payments stack from the ground up around restaurant workflows — table management, kitchen display systems, online ordering, payroll, and inventory unified in a single cloud platform.\n\nToast's product suite covers the full restaurant operating stack: POS terminals and handheld order devices, kitchen display screens, Toast Go handhelds for tableside payments, online ordering and delivery integrations, catering management, payroll and scheduling, and xtraCHEF for back-of-house food cost analytics. The platform serves independent restaurants, multi-location chains, quick-service concepts, and enterprise groups. Its open API allows integrations with hundreds of third-party tools, and the Toast for Enterprise tier serves national brands with centralized menu and reporting management.\n\nAs of Q3 2025, Toast reported $1.63 billion in quarterly revenue, up 25.1% year-over-year, with annualized recurring revenue exceeding $2 billion and gross payment volume of $159.1 billion for fiscal 2024. The company serves more than 156,000 restaurant locations globally and trades on the NYSE under the ticker TOST. Toast's vertical focus and deep restaurant-specific functionality give it a durable competitive moat against horizontal POS vendors.
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