Company Overview
About Shopee
Shopee is Singapore-founded Southeast Asia's largest e-commerce platform — operating as the primary revenue driver of Sea Limited (NYSE: SE), the Nasdaq-listed internet company headquartered in Singapore — commanding 52% of Southeast Asia e-commerce gross merchandise value (GMV) and reaching over $100 billion in GMV with more than 10 billion gross orders in 2024. Sea Limited reported $14.4 billion in total revenue for fiscal year 2024, with Shopee's e-commerce segment as the dominant contributor. Founded in February 2015 as a mobile-focused marketplace, Shopee achieved a landmark milestone in 2024 by reaching its first full year of adjusted EBITDA profitability, with both its Asia and Brazil operations now profitable. Shopee serves consumers across Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the Philippines, and Brazil, and consistently ranks as the most visited e-commerce site in Singapore and globally first in total user hours spent on shopping apps.
Business Model & Competitive Advantage
Shopee's mobile-first commerce model addresses the mobile commerce preferences of Southeast Asian consumers whose primary internet access device is a smartphone rather than a desktop computer: traditional desktop-optimized e-commerce platforms (Amazon, Alibaba's Lazada) built for Western and Chinese markets underserved the mobile-native Southeast Asian consumer demographic, while Shopee's app-first design (chat-based seller-buyer communication, in-app payment through ShopeePay, and social commerce features including live shopping that tripled between 2023 and 2024) created engagement mechanics optimized for mobile sessions. Shopee's comprehensive ecosystem (e-commerce integrated with ShopeePay financial services, ShopeeFood delivery, and Shopee Xpress logistics) creates the super-app lock-in that drives daily active user retention across Sea Limited's platform.
Competitive Landscape 2025–2026
In 2025, Shopee competes in the Southeast Asia e-commerce, mobile commerce, and regional marketplace market with TikTok Shop (ByteDance's social commerce platform rapidly gaining SEA market share), Lazada (Alibaba subsidiary, declining SEA market share), and Tokopedia-TikTok merged entity (GoTo/TikTok Indonesia JV) for Southeast Asian consumer gross merchandise volume and seller platform fees. Shopee's 52% SEA GMV share reflects dominant market position built through localized mega sale events (11.11 and 12.12), over 4 million YouTube video product link partnerships, and category depth across fashion, electronics, and FMCG. The 2024 profitability milestone (first full year EBITDA positive for Asia and Brazil) validates Sea Limited's path to sustainable margins after years of market share investment spending. The 2025 strategy focuses on defending SEA market leadership against TikTok Shop's social commerce offensive, expanding livestream shopping (the 3x growth channel), and growing Shopee Brazil as the Latin American beachhead.
The Shopee Story
Founders
Recent Activity
View all →Happy Teachers' Day! The post 27 Best Teachers’ Day Gift Ideas In Singapore (2026) appeared first on Shopee Singapore Official Blog .
Bow, burn, and breeze through rituals. The post Your Guide On How To Pray During The Hungry Ghost Festival appeared first on Shopee Singapore Official Blog .
Better be safe than sorry. The post 28 Hungry Ghost Festival Do’s And Don’ts You Should Follow (2026) appeared first on Shopee Singapore Official Blog .
Quarterly Report filed 2026-08-05
Material Event filed 2026-08-05
Got your tickets yet? The post Upcoming Concerts In Singapore 2026 appeared first on Shopee Singapore Official Blog .
Let’s get crafty! The post 5 Preschool National Day Craft Ideas In Singapore (2026) appeared first on Shopee Singapore Official Blog .
Bite back at the mozzies! The post Best Mosquito Killers Singapore: 9 Tools To Eliminate Mozzies appeared first on Shopee Singapore Official Blog .
Majulah Singapura! The post 15 Best Singapore Souvenir Ideas Your Overseas Friends Will Love appeared first on Shopee Singapore Official Blog .
Ready for the race weekend! The post 13 Best Sports Bars In Singapore To Watch F1, Football, And More appeared first on Shopee Singapore Official Blog .
Material Event filed 2026-07-02
Celebrate SG61 with a bang! The post Where To Watch The NDP Fireworks For Free – Top 9 Spots (2026) appeared first on Shopee Singapore Official Blog .
Company Timeline
Major milestones in Shopee's journey
Leadership Team
Meet the leaders behind Shopee
Chris Feng
Chris Feng has served as CEO of Shopee since its founding in July 2015 and was promoted to President of Sea Limited in January 2022. Prior to Shopee, he was Chief Purchasing Officer at Lazada Southeast Asia and Head of Mobile Business at Garena, bringing deep e-commerce and mobile expertise to build Southeast Asia's largest marketplace.
Forrest Li (Li Xiaodong)
Forrest Li founded Garena in 2009 with support from Tencent, later rebranding it to Sea Limited. As the visionary behind Shopee's creation, Li has built Southeast Asia's most valuable internet company, overseeing gaming (Garena), e-commerce (Shopee), and fintech (SeaMoney) divisions.
Terence Pang
Terence Pang serves as Shopee's COO, overseeing day-to-day operations across the platform's multiple markets and ensuring seamless execution of Shopee's regional expansion and operational excellence initiatives.
Alain Yee
Alain Yee leads Shopee's fintech integration as CEO of ShopeePay and Head of SeaMoney, driving the strategic expansion of digital payments and financial services that now account for over 20% of platform transactions.
Evelyn B
Evelyn B oversees Shopee's regulatory compliance across multiple Southeast Asian markets, ensuring the platform meets diverse legal requirements while maintaining operational agility in a complex regulatory environment.
Key Differentiators
Emerging Innovator
Shopee is an emerging player bringing innovative solutions to the E-commerce market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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