Company Overview
About Shopee
Shopee is Singapore-founded Southeast Asia's largest e-commerce platform — operating as the primary revenue driver of Sea Limited (NYSE: SE), the Nasdaq-listed internet company headquartered in Singapore — commanding 52% of Southeast Asia e-commerce gross merchandise value (GMV) and reaching over $100 billion in GMV with more than 10 billion gross orders in 2024. Sea Limited reported $14.4 billion in total revenue for fiscal year 2024, with Shopee's e-commerce segment as the dominant contributor. Founded in February 2015 as a mobile-focused marketplace, Shopee achieved a landmark milestone in 2024 by reaching its first full year of adjusted EBITDA profitability, with both its Asia and Brazil operations now profitable. Shopee serves consumers across Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the Philippines, and Brazil, and consistently ranks as the most visited e-commerce site in Singapore and globally first in total user hours spent on shopping apps.
Business Model & Competitive Advantage
Shopee's mobile-first commerce model addresses the mobile commerce preferences of Southeast Asian consumers whose primary internet access device is a smartphone rather than a desktop computer: traditional desktop-optimized e-commerce platforms (Amazon, Alibaba's Lazada) built for Western and Chinese markets underserved the mobile-native Southeast Asian consumer demographic, while Shopee's app-first design (chat-based seller-buyer communication, in-app payment through ShopeePay, and social commerce features including live shopping that tripled between 2023 and 2024) created engagement mechanics optimized for mobile sessions. Shopee's comprehensive ecosystem (e-commerce integrated with ShopeePay financial services, ShopeeFood delivery, and Shopee Xpress logistics) creates the super-app lock-in that drives daily active user retention across Sea Limited's platform.
Competitive Landscape 2025–2026
In 2025, Shopee competes in the Southeast Asia e-commerce, mobile commerce, and regional marketplace market with TikTok Shop (ByteDance's social commerce platform rapidly gaining SEA market share), Lazada (Alibaba subsidiary, declining SEA market share), and Tokopedia-TikTok merged entity (GoTo/TikTok Indonesia JV) for Southeast Asian consumer gross merchandise volume and seller platform fees. Shopee's 52% SEA GMV share reflects dominant market position built through localized mega sale events (11.11 and 12.12), over 4 million YouTube video product link partnerships, and category depth across fashion, electronics, and FMCG. The 2024 profitability milestone (first full year EBITDA positive for Asia and Brazil) validates Sea Limited's path to sustainable margins after years of market share investment spending. The 2025 strategy focuses on defending SEA market leadership against TikTok Shop's social commerce offensive, expanding livestream shopping (the 3x growth channel), and growing Shopee Brazil as the Latin American beachhead.
The Shopee Story
Founders
Recent Activity
View all →Get dressed for a fa-boo-lous night of frightful fun! The post 40 Spook-tacular Family And Couple Halloween Costumes For 2026 appeared first on Shopee Singapore Official Blog .
Featuring your favourite characters from shows like Stranger Things and Demon Slayer! The post Tudum: 18 Netflix Costume Ideas To Dress Up As For Halloween 2026 appeared first on Shopee Singapore Official Blog .
Start. Your. Engines! The post Where To Watch F1 For Free Singapore (2026): Top 14 Spots appeared first on Shopee Singapore Official Blog .
New hair, new you The post Asian Hair Colour 2026 Trends: 10 Trending Shades For Every Skin Tone appeared first on Shopee Singapore Official Blog .
Vrooooom in the F1 vibes! The post Where To Buy F1 2026 Merchandise In Singapore: 31 Top Product Picks appeared first on Shopee Singapore Official Blog .
Happy Children's Day! The post 27 Children’s Day Gift Ideas To Fill Your Goodie Bags appeared first on Shopee Singapore Official Blog .
You get a piece, you get a piece, everybody gets a piece! The post 13 Best Halal Mooncakes In Singapore To Share With Loved Ones (2026) appeared first on Shopee Singapore Official Blog .
So you won't have to cheat on your diet. The post Your Guide To The 15 Best Low Sugar Mooncakes In Singapore (2026) appeared first on Shopee Singapore Official Blog .
Taro-bly yammy! The post 10 Best Places For Teochew Mooncakes In Singapore For Mid-Autumn [2026] appeared first on Shopee Singapore Official Blog .
Warning: Highly addictive! The post 13 Best Durian Mooncakes In Singapore For True Durian Fans (2026) appeared first on Shopee Singapore Official Blog .
They're classic for a reason. The post 22 Best Traditional Mooncakes In Singapore For Mid-Autumn 2026 appeared first on Shopee Singapore Official Blog .
You’ll be over the moon once you taste these! The post 17 Best Snowskin Mooncakes In Singapore For Mid-Autumn 2026 appeared first on Shopee Singapore Official Blog .
Company Timeline
Major milestones in Shopee's journey
Leadership Team
Meet the leaders behind Shopee
Chris Feng
Chris Feng has served as CEO of Shopee since its founding in July 2015 and was promoted to President of Sea Limited in January 2022. Prior to Shopee, he was Chief Purchasing Officer at Lazada Southeast Asia and Head of Mobile Business at Garena, bringing deep e-commerce and mobile expertise to build Southeast Asia's largest marketplace.
Forrest Li (Li Xiaodong)
Forrest Li founded Garena in 2009 with support from Tencent, later rebranding it to Sea Limited. As the visionary behind Shopee's creation, Li has built Southeast Asia's most valuable internet company, overseeing gaming (Garena), e-commerce (Shopee), and fintech (SeaMoney) divisions.
Terence Pang
Terence Pang serves as Shopee's COO, overseeing day-to-day operations across the platform's multiple markets and ensuring seamless execution of Shopee's regional expansion and operational excellence initiatives.
Alain Yee
Alain Yee leads Shopee's fintech integration as CEO of ShopeePay and Head of SeaMoney, driving the strategic expansion of digital payments and financial services that now account for over 20% of platform transactions.
Evelyn B
Evelyn B oversees Shopee's regulatory compliance across multiple Southeast Asian markets, ensuring the platform meets diverse legal requirements while maintaining operational agility in a complex regulatory environment.
Key Differentiators
Emerging Innovator
Shopee is an emerging player bringing innovative solutions to the E-commerce market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
Wix
Wix is a cloud-based website creation and hosting platform enabling individuals and small businesses to build professional websites, online stores, and digital presences without coding through a drag-
REVER
REVER is an e-commerce returns management platform that provides instant cash refunds to online shoppers at the moment of return initiation — rather than making customers wait weeks for their money ba
Squarespace
Squarespace was founded in 2003 by Anthony Casalena as a college dorm-room project and grew into one of the leading all-in-one website building and commerce platforms, going public on the NYSE in 2021
Skillshare
Skillshare is a New York-based online learning platform focused on creative and professional skill development — offering 38,000+ video courses in graphic design, illustration, photography, video prod
Hellohive
Hellohive is a New York City-based virtual recruiting platform specializing in diverse early-career talent — backed with $9 million in total funding including a $3.4 million Series A in February 2024
Amazon
Amazon was founded in 1994 by Jeff Bezos in Bellevue, Washington as an online bookstore operating from a garage, with the stated ambition of becoming "the everything store" — a long-term vision that p
Compare Shopee with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from Shopee? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim Shopee Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Shopee vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →