Scratchpad vs HubSpot Sales Hub
Side-by-side comparison of AI visibility scores, market position, and capabilities
AI workspace for sales reps that auto-updates Salesforce, enforces methodologies like MEDDPICC, and captures call notes with AI. $49.6M raised; tens of thousands of users in thousands of companies.
About
Scratchpad is an AI-powered sales productivity workspace founded in 2019 and headquartered in San Francisco, providing Salesforce-connected tools that eliminate the manual data entry burden for account executives and sales teams. The company has raised $49.6 million across three rounds, including a $33 million Series B in January 2022 led by Craft Ventures with participation from Accel.\n\nScratchpad's core offering is a fast, flexible workspace that surfaces Salesforce data alongside AI-generated call notes, pipeline views, and deal scorecards—allowing reps to update fields, leave notes, and manage deals without switching between Salesforce tabs. Its AI call recorder and notetaker automatically capture and transcribe customer conversations, then use AI to analyze interactions and automatically update Salesforce fields based on what was discussed. The platform enforces sales methodologies including MEDDPICC, SPICED, and BANT by surfacing methodology completion scores and flagging missing qualification data.\n\nScratchpad is used by tens of thousands of reps inside thousands of companies and is priced accessibly at $19–$49 per user per month, making it popular with mid-market and enterprise teams seeking Salesforce productivity gains without a full process overhaul. The platform competes with Groove by Clari and Momentum.io in the Salesforce productivity and activity capture space.
HubSpot (NYSE: HUBS) Sales Hub CRM on $2.63B FY2024 platform at 248K+ customers; native marketing and service integration with Breeze AI competing with Salesforce Sales Cloud for SMB and mid-market pipeline management.
About
HubSpot Sales Hub is the sales CRM and pipeline management product within HubSpot's integrated CRM platform — operated by HubSpot, Inc. (NYSE: HUBS), a Cambridge, Massachusetts-based inbound marketing and CRM software company generating $2.63 billion in revenue in fiscal year 2024 (+21% year-over-year) with 248,000+ customers across 135 countries — providing sales teams at SMB and mid-market companies with contact and deal management, email tracking, meeting scheduling automation, sales sequences, prospecting tools, sales analytics, and AI-powered features (HubSpot Breeze) that enable sales representatives to manage their pipeline and outreach without the complexity of enterprise CRM systems like Salesforce. Sales Hub integrates natively with HubSpot Marketing Hub (marketing automation and lead generation), Service Hub (customer support), and Content Hub (website and CMS) on the shared HubSpot Smart CRM platform.
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