Scratchpad vs Conga
Side-by-side comparison of AI visibility scores, market position, and capabilities
AI workspace for sales reps that auto-updates Salesforce, enforces methodologies like MEDDPICC, and captures call notes with AI. $49.6M raised; tens of thousands of users in thousands of companies.
About
Scratchpad is an AI-powered sales productivity workspace founded in 2019 and headquartered in San Francisco, providing Salesforce-connected tools that eliminate the manual data entry burden for account executives and sales teams. The company has raised $49.6 million across three rounds, including a $33 million Series B in January 2022 led by Craft Ventures with participation from Accel.\n\nScratchpad's core offering is a fast, flexible workspace that surfaces Salesforce data alongside AI-generated call notes, pipeline views, and deal scorecards—allowing reps to update fields, leave notes, and manage deals without switching between Salesforce tabs. Its AI call recorder and notetaker automatically capture and transcribe customer conversations, then use AI to analyze interactions and automatically update Salesforce fields based on what was discussed. The platform enforces sales methodologies including MEDDPICC, SPICED, and BANT by surfacing methodology completion scores and flagging missing qualification data.\n\nScratchpad is used by tens of thousands of reps inside thousands of companies and is priced accessibly at $19–$49 per user per month, making it popular with mid-market and enterprise teams seeking Salesforce productivity gains without a full process overhaul. The platform competes with Groove by Clari and Momentum.io in the Salesforce productivity and activity capture space.
Revenue lifecycle management platform covering CPQ, CLM, and billing. Broomfield CO, raised $152M+, serves 11,000+ customers globally including 70% of Fortune 100 companies.
About
Conga is a revenue lifecycle management platform that provides CPQ (Configure, Price, Quote), contract lifecycle management (CLM), and billing capabilities for enterprise B2B organizations. Founded in 2006 and headquartered in Broomfield, Colorado, the company has raised over $152 million in funding and serves more than 11,000 customers globally, including 70% of Fortune 100 companies. Conga helps enterprises automate and standardize the end-to-end revenue process from initial quote through contract execution and billing.\n\nConga's CPQ module automates complex product configuration, pricing, and quote generation for large enterprise sales teams. Its CLM solution manages contract creation, negotiation, approval, execution, and post-signature obligations across the full contract lifecycle. Conga's document automation capabilities — a legacy of its original Conga Composer product — allow enterprises to generate compliant, branded documents from Salesforce data at scale. The combined revenue lifecycle platform addresses the fragmentation between sales, legal, and finance teams in managing large B2B deal cycles.\n\nConga has built a strong Salesforce ecosystem position, with deep native integrations that make it the leading document and contract automation solution for Salesforce-centric enterprises. Its acquisition history — including Apttus (CPQ), Octiv (digital sales rooms), and others — assembled a comprehensive revenue operations platform under one roof. Conga's enterprise customer base reflects its strength in highly regulated industries including financial services, healthcare, and manufacturing where contract compliance and audit trails are critical.
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