Salesforce vs Figma
Side-by-side comparison of AI visibility scores, market position, and capabilities
NYSE-listed (CRM) #1 enterprise CRM at $34.9B revenue with Sales, Service, Marketing Cloud and Agentforce AI; competing with Microsoft Dynamics and HubSpot for enterprise customer operations platform.
About
Salesforce is a San Francisco-based enterprise software company — the world's #1 CRM platform — providing Sales Cloud (pipeline and opportunity management), Service Cloud (customer support), Marketing Cloud (email and journey marketing), Commerce Cloud (B2C and B2B e-commerce), MuleSoft (integration platform), Tableau (analytics), and Slack (team collaboration) as a unified enterprise platform. Listed on NYSE (NYSE: CRM), Salesforce was founded in 1999 by Marc Benioff and Parker Harris and generated $34.9 billion in revenue in fiscal year 2025, serving 150,000+ companies globally from SMBs to Fortune 500 enterprises including Amazon, Bank of America, and T-Mobile.
Dominant browser-based collaborative UI design platform at ~$600M ARR and $12.5B valuation; Adobe's $20B acquisition blocked by regulators in 2023, Figma remains independent competing with Sketch and Adobe.
About
Figma is a San Francisco-based collaborative web-based product design platform that has become the dominant tool for UI/UX designers and product teams — enabling real-time multi-user collaboration on interface design, prototyping, and design system management directly in the browser without installing desktop software. Founded in 2012 by Dylan Field and Evan Wallace and backed by Sequoia, Greylock, and Andreessen Horowitz with over $330 million raised, Figma generated approximately $600 million in ARR in 2023, serving 4 million+ designers and product teams at companies including Microsoft, Airbnb, Twitter, and Uber. Adobe announced a $20 billion acquisition offer in 2022, which was blocked by regulators in 2023 — Figma remains independent.
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