Pie Insurance vs ServiceNow GRC

Side-by-side comparison of AI visibility scores, market position, and capabilities

ServiceNow GRC leads in AI visibility (97 vs 27)
Pie Insurance logo

Pie Insurance

GrowthInsurTech

Small Business Insurance

Data-driven workers' comp for small businesses; raised $300M+; ML underwriting enables fast quotes through digital brokers; one of the largest insurtech workers' comp carriers in the US.

AI VisibilityBeta
Overall Score
D27
Category Rank
#1 of 1
AI Consensus
83%
Trend
up
Per Platform
ChatGPT
25
Perplexity
32
Gemini
26

About

Pie Insurance is a Washington, D.C.-based insurtech company that provides workers' compensation insurance to small and medium-sized businesses through a technology-enabled platform. Pie uses alternative data sources and machine learning to underwrite workers' comp policies more accurately than traditional actuarial models, enabling it to offer competitive pricing to businesses in industries like construction, restaurants, and healthcare services. The platform delivers quotes in minutes through a digital flow that connects directly with insurance brokers and agents, who remain central to Pie's distribution strategy. Founded in 2017, Pie has raised over $300M from investors including Accel, Greycroft, and Moxley Holdings and has grown to become one of the largest insurtech workers' comp carriers in the United States. Pie's model captures the small business segment that is often underserved or overpriced by traditional carriers who rely on limited data for these accounts.

Full profile
ServiceNow GRC logo

ServiceNow GRC

LeaderCompliance & GRC

Enterprise GRC

ServiceNow (NYSE: NOW) GRC module on $10.98B platform automating risk, compliance, and audit for 200+ enterprises; native Now Platform integration competing with OneTrust for enterprise GRC in the $51B market.

AI VisibilityBeta
Overall Score
A97
Category Rank
#1 of 1
AI Consensus
77%
Trend
stable
Per Platform
ChatGPT
99
Perplexity
91
Gemini
95

About

ServiceNow GRC (Governance, Risk, and Compliance) is the integrated risk management module within the ServiceNow Now Platform — operated by ServiceNow, Inc. (NYSE: NOW), a Santa Clara, California-based enterprise workflow automation company generating $10.98 billion in subscription revenue in fiscal year 2024 (+22% year-over-year) — providing compliance officers, risk managers, and internal audit teams at large enterprises with policy management, regulatory compliance automation, enterprise risk assessments, audit management, and vendor risk management unified on the same ServiceNow platform that already runs their IT service management, HR workflows, and security operations. ServiceNow GRC serves over 200 enterprise customers and competes in the $51 billion global GRC software market projected to reach $84 billion by 2030.

Full profile

AI Visibility Head-to-Head

27
Overall Score
97
#1
Category Rank
#1
83
AI Consensus
77
up
Trend
stable
25
ChatGPT
99
32
Perplexity
91
26
Gemini
95
28
Claude
91
27
Grok
90

Key Details

Category
Small Business Insurance
Enterprise GRC
Tier
Growth
Leader
Entity Type
brand
product

Capabilities & Ecosystem

Capabilities

Only Pie Insurance
Small Business Insurance
Only ServiceNow GRC
Enterprise GRC

Integrations

Only ServiceNow GRC
ServiceNow GRC is classified as product (part of ServiceNow).

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