Outplay vs ZoomInfo
Side-by-side comparison of AI visibility scores, market position, and capabilities
Affordable all-in-one sales engagement platform for SMB teams. Multichannel sequences across email, phone, LinkedIn, SMS, and WhatsApp. Acquired by JungleWorks in March 2025.
About
Outplay is an all-in-one sales engagement platform founded in 2019 and designed primarily for SMB and mid-market sales teams that need multichannel outreach automation at a lower price point than enterprise incumbents like Outreach and Salesloft. In March 2025, Outplay was acquired by JungleWorks, a SaaS platform company, providing additional resources for product development and global expansion.\n\nOutplay bundles email automation, a built-in power dialer, LinkedIn automation, SMS, WhatsApp, and web chat into a single sequence builder—allowing SDRs to create cadences that move prospects across channels automatically within one workflow. Pricing at $79–$139 per user per month undercuts Outreach and Salesloft by 40–60%, making it a compelling choice for growth-stage companies that need multichannel functionality without enterprise pricing. The platform provides 360-degree performance reporting covering sequence effectiveness, individual KPIs, pipeline metrics, and optimal outreach timing.\n\nOutplay is particularly popular with teams in the 5–50 rep range that want to automate prospecting sequences across multiple channels from a single platform. The tool integrates with Salesforce, HubSpot, Pipedrive, and Zoho CRM. While it excels at engaging existing contact lists, it lacks deep native prospecting or revenue attribution analytics—teams typically pair it with a data provider like Apollo.io or ZoomInfo for list building.
NASDAQ: ZI B2B sales intelligence with 300M+ professional profiles and intent data at ~$1.1B revenue; Chorus.ai conversation intelligence competing with LinkedIn Sales Navigator and Apollo for GTM platform market share.
About
ZoomInfo Technologies Inc. is a Vancouver, Washington-based B2B go-to-market intelligence platform — listed on NASDAQ (NASDAQ: ZI) — providing sales teams, marketing departments, and recruiters with one of the largest databases of business contact data (300+ million professional profiles, 100+ million company records), intent data (signals indicating which companies are researching products in your category), and integrated engagement tools (email sequencing, dialer, conversation intelligence via Chorus.ai) that enable B2B revenue teams to identify, prioritize, and engage prospects at scale. Founded in 2007 as DiscoverOrg, ZoomInfo generated approximately $1.1 billion in revenue in fiscal year 2024 (declining from the 2022 peak as the B2B SaaS market normalized) while maintaining its position as the most comprehensive B2B data platform for enterprise sales and marketing teams.
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