OnPay vs UKG

Side-by-side comparison of AI visibility scores, market position, and capabilities

UKG leads in AI visibility (80 vs 52)
OnPay logo

OnPay

ChallengerHR Tech

SMB Payroll & HR Platform

Raised $100M+ (incl. $63M Series B led by Carrick Capital Partners) in Jan 2025 — first institutional round after bootstrapping 13 years. Targeting 6M+ underserved US SMBs with integrated payroll, HR, benefits.

AI VisibilityBeta
Overall Score
C52
Category Rank
#94 of 185
AI Consensus
80%
Trend
stable
Per Platform
ChatGPT
53
Perplexity
48
Gemini
53

About

OnPay is a bootstrapped-to-institutional software success story — an SMB payroll and HR platform that grew for 13 years without external capital before raising its first institutional round of $100 million+ in January 2025, including a $63 million Series B led by Carrick Capital Partners. The company targets the 6 million+ US small businesses that are systematically underserved by ADP and Paychex (whose platforms are designed for larger companies) and under-supported by consumer-grade tools like Gusto.

Full profile
UKG logo

UKG

LeaderHR Tech

Workforce Management

Ultimate-Kronos merger HCM with $3.5B+ revenue; UKG Pro payroll and UKG Dimensions workforce scheduling competing with ADP and Workday for enterprise HR and complex labor scheduling in healthcare and retail.

AI VisibilityBeta
Overall Score
A80
Category Rank
#5 of 185
AI Consensus
76%
Trend
stable
Per Platform
ChatGPT
74
Perplexity
84
Gemini
79

About

UKG (Ultimate Kronos Group) is a Weston, Florida-based human capital management (HCM) and workforce management company formed from the 2020 merger of Ultimate Software and Kronos — providing payroll, HR, talent management, time and attendance, scheduling, and workforce analytics to organizations ranging from mid-market to large enterprise. With $3.5+ billion in annual revenue and 15,000+ employees, UKG is one of the largest HCM vendors globally, competing with ADP and Workday for enterprise workforce management.

Full profile

AI Visibility Head-to-Head

52
Overall Score
80
#94
Category Rank
#5
80
AI Consensus
76
stable
Trend
stable
53
ChatGPT
74
48
Perplexity
84
53
Gemini
79
51
Claude
81
57
Grok
76

Key Details

Category
SMB Payroll & HR Platform
Workforce Management
Tier
Challenger
Leader
Entity Type
brand
brand

Capabilities & Ecosystem

Capabilities

Only OnPay
SMB Payroll & HR Platform
Only UKG
Workforce Management

Integrations

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.