OnPay vs UKG
Side-by-side comparison of AI visibility scores, market position, and capabilities
Raised $100M+ (incl. $63M Series B led by Carrick Capital Partners) in Jan 2025 — first institutional round after bootstrapping 13 years. Targeting 6M+ underserved US SMBs with integrated payroll, HR, benefits.
About
OnPay is a bootstrapped-to-institutional software success story — an SMB payroll and HR platform that grew for 13 years without external capital before raising its first institutional round of $100 million+ in January 2025, including a $63 million Series B led by Carrick Capital Partners. The company targets the 6 million+ US small businesses that are systematically underserved by ADP and Paychex (whose platforms are designed for larger companies) and under-supported by consumer-grade tools like Gusto.
Ultimate-Kronos merger HCM with $3.5B+ revenue; UKG Pro payroll and UKG Dimensions workforce scheduling competing with ADP and Workday for enterprise HR and complex labor scheduling in healthcare and retail.
About
UKG (Ultimate Kronos Group) is a Weston, Florida-based human capital management (HCM) and workforce management company formed from the 2020 merger of Ultimate Software and Kronos — providing payroll, HR, talent management, time and attendance, scheduling, and workforce analytics to organizations ranging from mid-market to large enterprise. With $3.5+ billion in annual revenue and 15,000+ employees, UKG is one of the largest HCM vendors globally, competing with ADP and Workday for enterprise workforce management.
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