Omnitracs vs Samsara
Side-by-side comparison of AI visibility scores, market position, and capabilities
Legacy fleet management and ELD compliance platform for commercial trucking; telematics, driver safety, and routing competing with Samsara and Motive in modernized cloud-native market.
About
Omnitracs is a fleet management and transportation intelligence platform providing telematics, electronic logging devices (ELD), driver safety monitoring, routing and dispatch, and compliance management for commercial trucking fleets and logistics companies. Founded in 1988 as the first commercial mobile communications platform for trucking and headquartered in Dallas, Texas, Omnitracs has been a foundational technology provider for the trucking industry for decades. The company was acquired by Vista Equity Partners and subsequently merged with Solera Holdings' transportation businesses.\n\nOmnitracs' platform covers the full fleet operations lifecycle: FMCSA-compliant ELD hardware and software for hours-of-service tracking, GPS vehicle tracking and geofencing, driver safety scoring (detecting hard braking, speeding, phone use), route optimization, load matching, and fleet maintenance management. The company's IQ platform aggregates data across a fleet's vehicles to provide analytics on fuel efficiency, driver safety performance, and operational efficiency. Omnitracs serves fleets ranging from small owner-operators to large carriers with thousands of trucks.\n\nIn 2025, Omnitracs competes in the fleet management and telematics market against Samsara (the category leader in modern cloud-native fleet management), Verizon Connect, Geotab, Motive (formerly KeepTruckin), and KeepTruckin for fleet telematics and ELD compliance. The market has modernized significantly since the 2017 ELD mandate, with newer entrants like Samsara and Motive gaining significant share with cloud-native platforms that outperform Omnitracs' legacy architecture. Omnitracs' 2025 strategy focuses on migrating customers to its modernized platform, expanding AI-based predictive maintenance capabilities, and leveraging its long-standing carrier relationships in enterprise trucking.
NYSE-listed (IOT) connected operations platform at $1.26B ARR with 40%+ growth; AI dash cams, fleet telematics, and equipment monitoring competing with Geotab and Motive for physical operations IoT.
About
Samsara is a San Francisco-based IoT platform providing connected operations visibility for physical industries — fleet management (GPS tracking, driver safety cameras, HOS compliance), equipment monitoring (utilization, fault detection), and site visibility (fixed cameras, environmental sensors) — serving transportation, construction, field services, utilities, and logistics companies that operate mobile assets and physical facilities. Listed on NYSE (NYSE: IOT), Samsara was founded in 2015 by Sanjit Biswas and John Bicket (founders of Meraki, acquired by Cisco) and generated $1.26 billion in annualized recurring revenue in fiscal year 2025 with 40%+ growth, serving 22,000+ customers including Coca-Cola Bottling, Canada Dry, and major US school districts.
AI Visibility Head-to-Head
Key Details
Capabilities & Ecosystem
Capabilities
Integrations
Also Compare
Track AI Visibility in Real Time
Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.