Omnitracs vs Geotab
Side-by-side comparison of AI visibility scores, market position, and capabilities
Legacy fleet management and ELD compliance platform for commercial trucking; telematics, driver safety, and routing competing with Samsara and Motive in modernized cloud-native market.
About
Omnitracs is a fleet management and transportation intelligence platform providing telematics, electronic logging devices (ELD), driver safety monitoring, routing and dispatch, and compliance management for commercial trucking fleets and logistics companies. Founded in 1988 as the first commercial mobile communications platform for trucking and headquartered in Dallas, Texas, Omnitracs has been a foundational technology provider for the trucking industry for decades. The company was acquired by Vista Equity Partners and subsequently merged with Solera Holdings' transportation businesses.\n\nOmnitracs' platform covers the full fleet operations lifecycle: FMCSA-compliant ELD hardware and software for hours-of-service tracking, GPS vehicle tracking and geofencing, driver safety scoring (detecting hard braking, speeding, phone use), route optimization, load matching, and fleet maintenance management. The company's IQ platform aggregates data across a fleet's vehicles to provide analytics on fuel efficiency, driver safety performance, and operational efficiency. Omnitracs serves fleets ranging from small owner-operators to large carriers with thousands of trucks.\n\nIn 2025, Omnitracs competes in the fleet management and telematics market against Samsara (the category leader in modern cloud-native fleet management), Verizon Connect, Geotab, Motive (formerly KeepTruckin), and KeepTruckin for fleet telematics and ELD compliance. The market has modernized significantly since the 2017 ELD mandate, with newer entrants like Samsara and Motive gaining significant share with cloud-native platforms that outperform Omnitracs' legacy architecture. Omnitracs' 2025 strategy focuses on migrating customers to its modernized platform, expanding AI-based predictive maintenance capabilities, and leveraging its long-standing carrier relationships in enterprise trucking.
Mississauga fleet telematics with 4M connected vehicles and open SDK platform; privately-held $700M+ revenue competing with Samsara and Verizon Connect for commercial fleet GPS and driver safety.
About
Geotab is a Mississauga, Ontario-based fleet telematics company providing GPS vehicle tracking, driver behavior monitoring, EV fleet management, regulatory compliance (ELD, Hours of Service), and open platform analytics for commercial fleet operators globally — serving over 4 million connected vehicles across 45,000+ customers including Waste Management, PepsiCo, and hundreds of municipalities worldwide. Founded in 2000 by Neil Cawse and privately held (declined acquisition offers), Geotab generates an estimated $700 million+ in annual revenue as one of the largest fleet telematics platforms globally by vehicle count.
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