Observe vs Tines
Side-by-side comparison of AI visibility scores, market position, and capabilities
San Mateo AI observability treating telemetry as structured data resources; $393M total ($145M Evolution Equity/Madrona Series B Sep 2024) from Sutter Hill Ventures founding with 50+ customers competing with Datadog for cloud-native observability.
About
Observe Inc. is a San Mateo, California-based AI-powered observability platform — backed with approximately $393 million in total funding including a $145 million Series B in September 2024 led by Evolution Equity Partners with Madrona Ventures, plus Sutter Hill Ventures' founding investment — providing enterprise engineering and operations teams with a cloud-native observability solution that treats telemetry data as a structured data problem, curating logs, metrics, and traces into typed "resources" (users, sessions, help desk tickets, software builds, and other business objects) that enable sophisticated root-cause analysis and cross-stack troubleshooting beyond what traditional observability tools provide. Serving 50+ customers including Upstart Financial, OpenGov, and TopGolf, Observe is led by CEO Jeremy Burton (former C-suite at Oracle, Symantec, EMC, and Dell) with co-founders from Splunk, Snowflake, Wavefront, and Roblox. Founded in 2017 (Sutter Hill Ventures company).
Security and IT workflow automation platform (unicorn, Feb 2025 at $1.125B) processing 1B+ automated actions weekly; 200% revenue growth serving Coinbase and LinkedIn competing with Palo Alto XSOAR.
About
Tines is a Dublin-based no-code workflow automation platform that originated as a security operations automation tool and has expanded to serve broader IT, infrastructure, and business process automation needs — enabling security and IT teams to build complex automated workflows without programming by connecting APIs, creating conditional logic, and deploying AI agents that act autonomously on data. Founded in 2018 by Eoin Hinchy and Thomas Kinsella (former security engineers at DocuSign and eBay) and backed by Accel and Addition, Tines achieved unicorn status in February 2025 at a $1.125 billion valuation, processing over 1 billion automated actions weekly for customers including Coinbase, Databricks, and LinkedIn, with 200% revenue growth over 18 months.
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