Observe vs Celonis
Side-by-side comparison of AI visibility scores, market position, and capabilities
San Mateo AI observability treating telemetry as structured data resources; $393M total ($145M Evolution Equity/Madrona Series B Sep 2024) from Sutter Hill Ventures founding with 50+ customers competing with Datadog for cloud-native observability.
About
Observe Inc. is a San Mateo, California-based AI-powered observability platform — backed with approximately $393 million in total funding including a $145 million Series B in September 2024 led by Evolution Equity Partners with Madrona Ventures, plus Sutter Hill Ventures' founding investment — providing enterprise engineering and operations teams with a cloud-native observability solution that treats telemetry data as a structured data problem, curating logs, metrics, and traces into typed "resources" (users, sessions, help desk tickets, software builds, and other business objects) that enable sophisticated root-cause analysis and cross-stack troubleshooting beyond what traditional observability tools provide. Serving 50+ customers including Upstart Financial, OpenGov, and TopGolf, Observe is led by CEO Jeremy Burton (former C-suite at Oracle, Symantec, EMC, and Dell) with co-founders from Splunk, Snowflake, Wavefront, and Roblox. Founded in 2017 (Sutter Hill Ventures company).
Process mining leader with $13B valuation; AI platform analyzing event logs from SAP and Salesforce to identify bottlenecks and automate process improvements.
About
Celonis is the global leader in process intelligence, providing an AI-powered platform that mines event log data from enterprise systems (SAP, Salesforce, Oracle) to visualize, analyze, and optimize business processes in real time. Founded in 2011 in Munich, Germany by Alexander Rinke, Bastian Nominacher, and Martin Klenk, Celonis pioneered the process mining category and has grown it into a major enterprise software segment. The company reached a $13 billion valuation in 2022, making it one of Europe's most valuable software companies.
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