NextRoll vs Widen
Side-by-side comparison of AI visibility scores, market position, and capabilities
Marketing technology company operating AdRoll (B2C retargeting) and RollWorks (B2B ABM); $164M raised; $56.2M revenue in 2025 with 487 employees; RollWorks named Gartner Magic Quadrant Visionary for ABM.
About
NextRoll is a technology company specializing in data-driven marketing solutions, operating two distinct business units under one corporate umbrella: AdRoll, which serves direct-to-consumer e-commerce brands with retargeting and multi-channel advertising tools, and RollWorks, which provides account-based marketing (ABM) software for B2B sales and marketing teams targeting specific company accounts. Founded in 2007 as AdRoll in San Francisco, the company rebranded as NextRoll in 2019 to reflect its dual business structure. Its proprietary machine learning engine processes data across both platforms to optimize ad targeting, audience segmentation, and campaign performance measurement.
Madison WI enterprise DAM and PIM platform, acquired by Acquia. Centralizes brand content and product information for marketing, operations, and commerce teams.
About
Widen is a Madison, Wisconsin-based digital asset management and product information management (PIM) platform that was acquired by Acquia, the open digital experience company, in 2021. The platform provides enterprise marketing, operations, and commerce teams with a unified solution for managing both brand content—photography, video, creative files, and marketing collateral—and product information including specifications, attributes, descriptions, and rich media associations. This combined DAM and PIM capability in a single platform is a significant differentiator for manufacturers, retailers, and consumer brands that need to keep product content synchronized across eCommerce, wholesale, and marketing channels.
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