Motive vs Samsara
Side-by-side comparison of AI visibility scores, market position, and capabilities
San Francisco fleet management platform (formerly KeepTruckin) serving 120K+ customers with AI dashcams, ELD compliance, and GPS; $2.85B valuation competing with Samsara for commercial fleet telematics.
About
Motive (formerly KeepTruckin, rebranded 2022) is a San Francisco-based fleet management and physical operations platform providing AI-powered telematics — video dashcams, GPS tracking, electronic logging device (ELD) compliance, driver safety coaching, and fleet spend management — to trucking, construction, oil and gas, agriculture, and field service companies managing commercial vehicles. Founded in 2013 by CEO Shoaib Makani and backed with $400+ million raised including a $150 million Series E in 2021 at a $2.85 billion valuation from investors including CapitalG (Google) and Andreessen Horowitz, Motive serves 120,000+ customers managing 1 million+ physical assets.
NYSE-listed (IOT) connected operations platform at $1.26B ARR with 40%+ growth; AI dash cams, fleet telematics, and equipment monitoring competing with Geotab and Motive for physical operations IoT.
About
Samsara is a San Francisco-based IoT platform providing connected operations visibility for physical industries — fleet management (GPS tracking, driver safety cameras, HOS compliance), equipment monitoring (utilization, fault detection), and site visibility (fixed cameras, environmental sensors) — serving transportation, construction, field services, utilities, and logistics companies that operate mobile assets and physical facilities. Listed on NYSE (NYSE: IOT), Samsara was founded in 2015 by Sanjit Biswas and John Bicket (founders of Meraki, acquired by Cisco) and generated $1.26 billion in annualized recurring revenue in fiscal year 2025 with 40%+ growth, serving 22,000+ customers including Coca-Cola Bottling, Canada Dry, and major US school districts.
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