Brand Intelligence Graph
Company Overview
About Motive
Motive (formerly KeepTruckin, rebranded 2022) is a San Francisco-based fleet management and physical operations platform providing AI-powered telematics — video dashcams, GPS tracking, electronic logging device (ELD) compliance, driver safety coaching, and fleet spend management — to trucking, construction, oil and gas, agriculture, and field service companies managing commercial vehicles. Founded in 2013 by CEO Shoaib Makani and backed with $400+ million raised including a $150 million Series E in 2021 at a $2.85 billion valuation from investors including CapitalG (Google) and Andreessen Horowitz, Motive serves 120,000+ customers managing 1 million+ physical assets.
Business Model & Competitive Advantage
Motive's AI safety platform addresses the core operational and compliance challenge for commercial fleet operators: FMCSA ELD mandate compliance (electronic hours-of-service logging), real-time GPS visibility, AI dashcam analysis that automatically detects distracted driving, harsh braking, and lane departure, and fleet spend management tracking fuel, maintenance, and driver expenses in a unified platform. The single-platform approach replaces separate ELD, telematics, and dashcam vendors, reducing integration costs while providing unified data for safety, operations, and finance teams. The AI Driver Safety Score generates automatic coaching interventions that reduce fleet accident rates.
Competitive Landscape 2025–2026
In 2025, Motive competes in the commercial fleet telematics and ELD market with Samsara (NYSE: IOT, the dominant fleet intelligence platform since its 2021 IPO), Verizon Connect, Omnitracs, and Lytx (video telematics) for trucking and field service fleet management. The KeepTruckin-to-Motive rebrand signals the expansion from trucking-only ELD compliance to a broader physical operations platform serving construction equipment, agricultural machinery, and field service fleets beyond commercial vehicles. The 2025 strategy focuses on AI-powered predictive maintenance, expanding to construction and agriculture fleet operators, and building fleet spend management features that compete with corporate card products.
The Motive Story
The Breakthrough Moment
Motive founded 2013 as KeepTruckin by Shoeb Sheikh in San Francisco, targeting trucking industry's paper logbooks with affordable smartphone-connected ELD devices ($20/month SaaS vs. $1,000+ incumbent hardware). 2017 federal ELD mandate created massive adoption driving growth to 120K+ fleet customers. 2021 rebrand to 'Motive' reflected expansion beyond trucking into construction, oil/gas, agriculture, field services with integrated platform combining ELD compliance, GPS tracking, AI dashcam safety, maintenance, fuel cards. Reached $500M+ revenue and $3.8B valuation serving physical operations fleets.
Original Mission
"To make physical operations safer, more productive, and more profitable through intelligent fleet management technology and automation."
Founders
Recent Activity
View all →Meet Rahat Shiraz Hashmi, the Motive engineer building the real-time compliance systems that help drivers stay compliant, fleets run efficiently, and data stay accurate. The post AI Team Member Spotlight: Powering compliance with precision. appeared first on Motive .
In an industry built on speed and efficiency, Amazon starts with safety. At Motive, we help carriers bring that same standard to life on the road. That’s why we’re working with Amazon Relay to make it easier for carriers to... The post Turn safer driving into higher earnings with Motive and Amazon Relay appeared first on Motive .
Driver fatigue contributes to nearly 100,000 accidents, 800 deaths, and 50,000 injuries annually.  If you’re responsible for driver safety, it’s one of the hardest risks to manage. Fatigue doesn’t show up all at once. It builds through subtle behaviors that... The post Detect driver fatigue early and prevent collisions with AI-powered Fatigue Detection. appeared first on Motive .
What are the latest trends in construction equipment maintenance technology? Explore 2026 trends, including IoT, AI-driven predictive maintenance, and more. The post What are the latest trends in construction equipment maintenance technology? A 2026 breakdown. appeared first on Motive .
Learn how construction firms use AI, real-time alerts, and Motive to prevent accidents, improve safety outcomes, and reduce risk across jobsites. The post Real-time safety tech is reshaping construction. appeared first on Motive .
International Data Corporation (IDC) published IDC Business Value White Paper, “The Business Value of Motive: Accurate AI for Fleet Safety,” finding that interviewed organizations using Motive’s AI-powered driver safety solutions reported an average 95% reduction in at-fault collisions; more than... The post IDC study: How accurate AI in fleet safety helps reduce collisions, risk, and costs appeared first on Motive .
Learn construction equipment maintenance basics and how to maintain equipment on-site with checklists, schedules, and tools to reduce downtime and costs. The post Construction equipment maintenance: what it is, why it matters, and how to do it right. appeared first on Motive .
Learn how fleet management analytics turns telematics, safety, maintenance, and spend data into clear insights that cut costs, reduce risk, and improve performance. The post Fleet management analytics: How to turn fleet data into faster decisions. appeared first on Motive .
What is an asset tag? What is an asset tag? Explore how asset tags work, their uses, and benefits for tracking, managing, and securing business assets. The post What is an asset tag? Types, uses and benefits explained. appeared first on Motive .
Meet the engineer behind Motive’s Driver ID platform and learn how AI-powered driver identification improves fleet safety, accountability, and operational efficiency. The post AI Employee Spotlight: Building the intelligence behind Driver ID at Motive. appeared first on Motive .
Explore 2026 fleet compliance trends. Learn how ELD management and platform features simplify driver log audits and ensure FMCSA compliance. The post Fleet compliance trends to watch in 2026: A fleet manager’s guide to staying ahead appeared first on Motive .
The physical economy relies on the seamless movement of goods, but for the leaders managing thousands of vehicles, the stakes are higher than ever. By 2026, fleet safety is increasingly driven by data and AI to help prevent more accidents... The post 2026 guide to selecting high‑performance AI dash cams for large fleets. appeared first on Motive .
Company Timeline
Major milestones in Motive's journey
Key Differentiators
Market Leader
Motive is recognized as a market leader in the Transportation sector, demonstrating strong industry presence and customer trust.
Large Customer Base
Serves 120K, showing strong market traction and customer satisfaction.
Top 10 Ranked
Ranked #4 in the Transportation category, among the industry's best.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
Geotab
Geotab is a Mississauga, Ontario-based fleet telematics company providing GPS vehicle tracking, driver behavior monitoring, EV fleet management, regulatory compliance (ELD, Hours of Service), and open
WEX Fleet
WEX Inc. is a Portland, Maine-based financial technology company publicly traded on the NYSE under the ticker WEX, with over $2 billion in annual revenue. WEX is best known for its fleet payment solut
Samsara
Samsara is a San Francisco-based IoT platform providing connected operations visibility for physical industries — fleet management (GPS tracking, driver safety cameras, HOS compliance), equipment moni
SAP Integrated Business Planning
SAP Integrated Business Planning (SAP IBP) is SAP's (NYSE: SAP) cloud-native supply chain planning platform providing demand sensing, inventory optimization, sales and operations planning (S&OP), supp
Manhattan Associates
Manhattan Associates is an Atlanta-based supply chain and omnichannel commerce technology company providing cloud-native warehouse management (WMS), transportation management (TMS), order management (
EVgo
EVgo is a Los Angeles-based public electric vehicle fast charging network and the largest in the United States. Publicly traded on the Nasdaq under the ticker EVGO, the company operates over 950 fast
Compare Motive with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from Motive? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim Motive Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Motive vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →