Brand Intelligence Graph
Company Overview
About Motive
Motive (formerly KeepTruckin, rebranded 2022) is a San Francisco-based fleet management and physical operations platform providing AI-powered telematics — video dashcams, GPS tracking, electronic logging device (ELD) compliance, driver safety coaching, and fleet spend management — to trucking, construction, oil and gas, agriculture, and field service companies managing commercial vehicles. Founded in 2013 by CEO Shoaib Makani and backed with $400+ million raised including a $150 million Series E in 2021 at a $2.85 billion valuation from investors including CapitalG (Google) and Andreessen Horowitz, Motive serves 120,000+ customers managing 1 million+ physical assets.
Business Model & Competitive Advantage
Motive's AI safety platform addresses the core operational and compliance challenge for commercial fleet operators: FMCSA ELD mandate compliance (electronic hours-of-service logging), real-time GPS visibility, AI dashcam analysis that automatically detects distracted driving, harsh braking, and lane departure, and fleet spend management tracking fuel, maintenance, and driver expenses in a unified platform. The single-platform approach replaces separate ELD, telematics, and dashcam vendors, reducing integration costs while providing unified data for safety, operations, and finance teams. The AI Driver Safety Score generates automatic coaching interventions that reduce fleet accident rates.
Competitive Landscape 2025–2026
In 2025, Motive competes in the commercial fleet telematics and ELD market with Samsara (NYSE: IOT, the dominant fleet intelligence platform since its 2021 IPO), Verizon Connect, Omnitracs, and Lytx (video telematics) for trucking and field service fleet management. The KeepTruckin-to-Motive rebrand signals the expansion from trucking-only ELD compliance to a broader physical operations platform serving construction equipment, agricultural machinery, and field service fleets beyond commercial vehicles. The 2025 strategy focuses on AI-powered predictive maintenance, expanding to construction and agriculture fleet operators, and building fleet spend management features that compete with corporate card products.
The Motive Story
The Breakthrough Moment
Motive founded 2013 as KeepTruckin by Shoeb Sheikh in San Francisco, targeting trucking industry's paper logbooks with affordable smartphone-connected ELD devices ($20/month SaaS vs. $1,000+ incumbent hardware). 2017 federal ELD mandate created massive adoption driving growth to 120K+ fleet customers. 2021 rebrand to 'Motive' reflected expansion beyond trucking into construction, oil/gas, agriculture, field services with integrated platform combining ELD compliance, GPS tracking, AI dashcam safety, maintenance, fuel cards. Reached $500M+ revenue and $3.8B valuation serving physical operations fleets.
Original Mission
"To make physical operations safer, more productive, and more profitable through intelligent fleet management technology and automation."
Founders
Recent Activity
View all →Learn five ways leading fleets reduce legal exposure, cut safety and fraud risk, and turn telematics data into action with connected operations. The post What resilient fleets do differently to manage legal, safety, and fraud risk. appeared first on Motive .
CVSA's Operation Safe Driver Week runs July 12-18, 2026. Learn what officers watch for and how fleets can reduce risk before the enforcement blitz. The post Operation Safe Driver Week 2026. appeared first on Motive .
At Motive, our mission is to empower the people who run physical operations with tools to make their work safer, more productive, and more profitable. It’s what drives us. So when 99% of our customers say they’d recommend us on... The post Driven by Trust: Motive Secures 99% Satisfaction Score on G2 and earns Buyers Choice and Top Rated Awards appeared first on Motive .
When a collision turns into a hit-and-run, incident resolution and exoneration comes down to one detail: the license plate. In fact, nearly 1 in 7 collisions on U.S. roads is a hit and run, and that number keeps climbing. And... The post Capture critical evidence and solve incidents faster with Automated License Plate Recognition. appeared first on Motive .
See how leading fleets use video, AI cameras, spend management, and automated compliance to reclaim time, reduce risk, and reinvest in higher-value work. The post The ROI of efficiency: 4 lessons from high-performing fleets. appeared first on Motive .
Meet Veer Ram, Motive’s safety tech lead, building the real-time systems behind AI Dashcam Plus, live calling, video streaming, and driver privacy at scale. The post AI Team Member Spotlight: Real-time safety from the cloud to the cab. appeared first on Motive .
How to stay compliant, connected, and in control across the U.S., Canada, and Mexico. For organizations that run between the United States, Canada, and Mexico, the border is where everything gets harder. A clean plan on paper can turn into... The post Motive’s ultimate guide to cross-border operations. appeared first on Motive .
Most fleets have more driving data than they can act on. Coaching still depends on managers reviewing events and meeting with each driver, and at scale that math breaks. In Motive’s observation, a single coach may be responsible for 50... The post How Motive helps teams improve driver performance at scale appeared first on Motive .
Field service operators need more than a dot on a map — they need a single platform that shows what’s happening on the road, at the jobsite, and across their equipment. They need to know whether a crew made it... The post How field service teams like XKIG use AI to prove work, reduce claims, and protect crews. appeared first on Motive .
Field service operators need more than a dot on a map — they need a single platform that shows what’s happening on the road, at the jobsite, and across their equipment. They need to know whether a crew made it... The post How field service teams like XKIG use AI to prove work, reduce claims, and protect crews. appeared first on Motive .
Construction fleets have a visibility problem that goes well beyond knowing where something is. Projects slip when a loader is missing, a forklift sits in the wrong yard, a crew moves too fast through a high-risk zone, or the wrong... The post How construction fleets use connected visibility to protect equipment, schedules, and margins appeared first on Motive .
Organizations that run fleets have been recording incidents for years. The harder problem has always been what happens before and after: detecting risk early enough to act on it, seeing what’s happening around the entire vehicle, and surfacing the right... The post What’s new in AI fleet safety: Smarter detection, more visibility, faster responses appeared first on Motive .
Company Timeline
Major milestones in Motive's journey
Key Differentiators
Market Leader
Motive is recognized as a market leader in the Transportation sector, demonstrating strong industry presence and customer trust.
Large Customer Base
Serves 120K, showing strong market traction and customer satisfaction.
Top 10 Ranked
Ranked #4 in the Transportation category, among the industry's best.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
Geotab
Geotab is a Mississauga, Ontario-based fleet telematics company providing GPS vehicle tracking, driver behavior monitoring, EV fleet management, regulatory compliance (ELD, Hours of Service), and open
WEX Fleet
WEX Inc. is a Portland, Maine-based financial technology company publicly traded on the NYSE under the ticker WEX, with over $2 billion in annual revenue. WEX is best known for its fleet payment solut
Samsara
Samsara is a San Francisco-based IoT platform providing connected operations visibility for physical industries — fleet management (GPS tracking, driver safety cameras, HOS compliance), equipment moni
SAP Integrated Business Planning
SAP Integrated Business Planning (SAP IBP) is SAP's (NYSE: SAP) cloud-native supply chain planning platform providing demand sensing, inventory optimization, sales and operations planning (S&OP), supp
Manhattan Associates
Manhattan Associates is an Atlanta-based supply chain and omnichannel commerce technology company providing cloud-native warehouse management (WMS), transportation management (TMS), order management (
EVgo
EVgo is a Los Angeles-based public electric vehicle fast charging network and the largest in the United States. Publicly traded on the Nasdaq under the ticker EVGO, the company operates over 950 fast
Compare Motive with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from Motive? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim Motive Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Motive vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →