Motive logo

Motive

Leader#4 in Logistics & Supply Chain

San Francisco fleet management platform (formerly KeepTruckin) serving 120K+ customers with AI dashcams, ELD compliance, and GPS; $2.85B valuation competing with Samsara for commercial fleet telematics.

Best for: AI Fleet ManagementMarket leader
76
AI Score
Grade B↑ Trending
AI Visibility Score (Beta)
Logistics & Supply ChainAI Fleet ManagementWebsiteUpdated March 2026
Customers
120K

Brand Intelligence Graph

Integrates with
Powered byAWS
Capabilities
AI Fleet Management

Company Overview

About Motive

Motive (formerly KeepTruckin, rebranded 2022) is a San Francisco-based fleet management and physical operations platform providing AI-powered telematics — video dashcams, GPS tracking, electronic logging device (ELD) compliance, driver safety coaching, and fleet spend management — to trucking, construction, oil and gas, agriculture, and field service companies managing commercial vehicles. Founded in 2013 by CEO Shoaib Makani and backed with $400+ million raised including a $150 million Series E in 2021 at a $2.85 billion valuation from investors including CapitalG (Google) and Andreessen Horowitz, Motive serves 120,000+ customers managing 1 million+ physical assets.

Business Model & Competitive Advantage

Motive's AI safety platform addresses the core operational and compliance challenge for commercial fleet operators: FMCSA ELD mandate compliance (electronic hours-of-service logging), real-time GPS visibility, AI dashcam analysis that automatically detects distracted driving, harsh braking, and lane departure, and fleet spend management tracking fuel, maintenance, and driver expenses in a unified platform. The single-platform approach replaces separate ELD, telematics, and dashcam vendors, reducing integration costs while providing unified data for safety, operations, and finance teams. The AI Driver Safety Score generates automatic coaching interventions that reduce fleet accident rates.

Competitive Landscape 2025–2026

In 2025, Motive competes in the commercial fleet telematics and ELD market with Samsara (NYSE: IOT, the dominant fleet intelligence platform since its 2021 IPO), Verizon Connect, Omnitracs, and Lytx (video telematics) for trucking and field service fleet management. The KeepTruckin-to-Motive rebrand signals the expansion from trucking-only ELD compliance to a broader physical operations platform serving construction equipment, agricultural machinery, and field service fleets beyond commercial vehicles. The 2025 strategy focuses on AI-powered predictive maintenance, expanding to construction and agriculture fleet operators, and building fleet spend management features that compete with corporate card products.

Founded
2013
Headquarters
San Francisco, California
Customers
120K
Curated content • Fact-checked and verified

The Motive Story

San Francisco, California
Founded by Shoeb Sheikh

The Breakthrough Moment

Motive founded 2013 as KeepTruckin by Shoeb Sheikh in San Francisco, targeting trucking industry's paper logbooks with affordable smartphone-connected ELD devices ($20/month SaaS vs. $1,000+ incumbent hardware). 2017 federal ELD mandate created massive adoption driving growth to 120K+ fleet customers. 2021 rebrand to 'Motive' reflected expansion beyond trucking into construction, oil/gas, agriculture, field services with integrated platform combining ELD compliance, GPS tracking, AI dashcam safety, maintenance, fuel cards. Reached $500M+ revenue and $3.8B valuation serving physical operations fleets.

Original Mission

"To make physical operations safer, more productive, and more profitable through intelligent fleet management technology and automation."

Founders

Shoeb Sheikh

Recent Activity

View all →
blog_post
What resilient fleets do differently to manage legal, safety, and fraud risk.

Learn five ways leading fleets reduce legal exposure, cut safety and fraud risk, and turn telematics data into action with connected operations. The post What resilient fleets do differently to manage legal, safety, and fraud risk. appeared first on Motive .

blog_post
Operation Safe Driver Week 2026.

CVSA's Operation Safe Driver Week runs July 12-18, 2026. Learn what officers watch for and how fleets can reduce risk before the enforcement blitz. The post Operation Safe Driver Week 2026. appeared first on Motive .

blog_post
Driven by Trust: Motive Secures 99% Satisfaction Score on G2 and earns Buyers Choice and Top Rated Awards

At Motive, our mission is to empower the people who run physical operations with tools to make their work safer, more productive, and more profitable. It’s what drives us. So when 99% of our customers say they’d recommend us on... The post Driven by Trust: Motive Secures 99% Satisfaction Score on G2 and earns Buyers Choice and Top Rated Awards appeared first on Motive .

blog_post
Capture critical evidence and solve incidents faster with Automated License Plate Recognition.

When a collision turns into a hit-and-run, incident resolution and exoneration comes down to one detail: the license plate. In fact, nearly 1 in 7 collisions on U.S. roads is a hit and run, and that number keeps climbing. And... The post Capture critical evidence and solve incidents faster with Automated License Plate Recognition. appeared first on Motive .

blog_post
The ROI of efficiency: 4 lessons from high-performing fleets.

See how leading fleets use video, AI cameras, spend management, and automated compliance to reclaim time, reduce risk, and reinvest in higher-value work. The post The ROI of efficiency: 4 lessons from high-performing fleets. appeared first on Motive .

blog_post
AI Team Member Spotlight: Real-time safety from the cloud to the cab.

Meet Veer Ram, Motive’s safety tech lead, building the real-time systems behind AI Dashcam Plus, live calling, video streaming, and driver privacy at scale. The post AI Team Member Spotlight: Real-time safety from the cloud to the cab. appeared first on Motive .

blog_post
Motive’s ultimate guide to cross-border operations.

How to stay compliant, connected, and in control across the U.S., Canada, and Mexico. For organizations that run between the United States, Canada, and Mexico, the border is where everything gets harder. A clean plan on paper can turn into... The post Motive’s ultimate guide to cross-border operations. appeared first on Motive .

blog_post
How Motive helps teams improve driver performance at scale

Most fleets have more driving data than they can act on. Coaching still depends on managers reviewing events and meeting with each driver, and at scale that math breaks. In Motive’s observation, a single coach may be responsible for 50... The post How Motive helps teams improve driver performance at scale appeared first on Motive .

blog_post
How field service teams like XKIG use AI to prove work, reduce claims, and protect crews.

Field service operators need more than a dot on a map — they need a single platform that shows what’s happening on the road, at the jobsite, and across their equipment. They need to know whether a crew made it... The post How field service teams like XKIG use AI to prove work, reduce claims, and protect crews. appeared first on Motive .

blog_post
How field service teams like XKIG use AI to prove work, reduce claims, and protect crews.

Field service operators need more than a dot on a map — they need a single platform that shows what’s happening on the road, at the jobsite, and across their equipment. They need to know whether a crew made it... The post How field service teams like XKIG use AI to prove work, reduce claims, and protect crews. appeared first on Motive .

blog_post
How construction fleets use connected visibility to protect equipment, schedules, and margins

Construction fleets have a visibility problem that goes well beyond knowing where something is. Projects slip when a loader is missing, a forklift sits in the wrong yard, a crew moves too fast through a high-risk zone, or the wrong... The post How construction fleets use connected visibility to protect equipment, schedules, and margins appeared first on Motive .

blog_post
What’s new in AI fleet safety: Smarter detection, more visibility, faster responses

Organizations that run fleets have been recording incidents for years. The harder problem has always been what happens before and after: detecting risk early enough to act on it, seeing what’s happening around the entire vehicle, and surfacing the right... The post What’s new in AI fleet safety: Smarter detection, more visibility, faster responses appeared first on Motive .

Company Timeline

Major milestones in Motive's journey

6
Total Events
2
Funding Rounds
1
Product Launches

Key Differentiators

Market Leader

Motive is recognized as a market leader in the Transportation sector, demonstrating strong industry presence and customer trust.

Large Customer Base

Serves 120K, showing strong market traction and customer satisfaction.

Top 10 Ranked

Ranked #4 in the Transportation category, among the industry's best.

Frequently Asked Questions

Estimated Visibility Trend (Beta)

Simulated 8-week rolling score

76
↑ Trending

Based on estimated brand signals. Historical tracking coming soon.

Similar Brands

Geotab logo

Geotab

Transportation
B2bTransportationSaasIotGlobalSupply Chain

Geotab is a Mississauga, Ontario-based fleet telematics company providing GPS vehicle tracking, driver behavior monitoring, EV fleet management, regulatory compliance (ELD, Hours of Service), and open

WEX Fleet logo

WEX Fleet

Fleet Management, EV Charging & Mobility Tech
B2bEnterpriseEvFintechIotPlatformSaasTransportationSupply Chain

WEX Inc. is a Portland, Maine-based financial technology company publicly traded on the NYSE under the ticker WEX, with over $2 billion in annual revenue. WEX is best known for its fleet payment solut

Samsara logo

Samsara

Transportation
B2bEnterpriseHardwareIotTransportationPublicSupply Chain

Samsara is a San Francisco-based IoT platform providing connected operations visibility for physical industries — fleet management (GPS tracking, driver safety cameras, HOS compliance), equipment moni

SAP Integrated Business Planning logo

SAP Integrated Business Planning

Logistics & Supply Chain
B2bEnterpriseGlobalSaasSupply ChainTransportationPublic

SAP Integrated Business Planning (SAP IBP) is SAP's (NYSE: SAP) cloud-native supply chain planning platform providing demand sensing, inventory optimization, sales and operations planning (S&OP), supp

Manhattan Associates logo

Manhattan Associates

Logistics & Supply Chain
B2bEnterpriseGlobalPublicSaasSupply ChainTransportation

Manhattan Associates is an Atlanta-based supply chain and omnichannel commerce technology company providing cloud-native warehouse management (WMS), transportation management (TMS), order management (

EVgo logo

EVgo

Fleet Management, EV Charging & Mobility Tech
B2bB2cEnergyEvInfrastructureIotPublicTransportationSupply Chain

EVgo is a Los Angeles-based public electric vehicle fast charging network and the largest in the United States. Publicly traded on the Nasdaq under the ticker EVGO, the company operates over 950 fast

Compare Motive with Competitors

Side-by-side AI visibility scores, platform breakdown, and market position.

For Motive

Claim This Profile

Are you from Motive? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.

Claim Motive Profile →
For competitors & analysts

Track AI Visibility in Real Time

Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Motive vs competitors. Get alerts when AI recommendations shift.

Start Free Tracking →