McKinsey & Company vs PwC

Side-by-side comparison of AI visibility scores, market position, and capabilities

AI visibility is closely matched (77 vs 79)
McKinsey & Company logo

McKinsey & Company

LeaderProfessional Services

General

New York global management consulting (founded 1926, private) at ~$16B 2024 revenue; 40% AI-related projects, QuantumBlack AI (350+ scientists), "State of AI 2025" thought leadership competing with BCG and Deloitte for C-suite AI strategy.

AI VisibilityBeta
Overall Score
B77
Category Rank
#68 of 1158
AI Consensus
69%
Trend
down
Per Platform
ChatGPT
82
Perplexity
83
Gemini
73

About

McKinsey & Company is a New York City-based global management consulting firm — privately held as a partnership — providing strategy, operations, technology, and organization consulting to CEOs and C-suites of the world's largest corporations, governments, and institutions through approximately 40,000 professionals across 130+ offices in 70+ countries and approximately $16 billion in estimated revenue in 2024. Founded in Chicago in 1926 by James O. McKinsey, a University of Chicago accounting professor, the firm's modern identity was shaped by Marvin Bower (who joined in 1933 and led the firm from 1950-1967, establishing the partnership model, professional ethics standards, and global expansion that define McKinsey today). Global Managing Partner Bob Sternfels (reelected to a second and final three-year term in February 2024) oversees the firm through a challenging period that includes reputation headwinds from its opioid consulting work and global scrutiny of consulting industry practices. McKinsey's service capabilities span traditional strategy consulting through McKinsey Digital (digital transformation, analytics), QuantumBlack (AI and machine learning, acquired 2015), and McKinsey Technology (CTO/CIO advisory, technology strategy) — with over 7,000 employees in digital and technology roles and approximately 40% of 2024 projects estimated to be AI-related. McKinsey's "State of AI in 2025" report found that organizations now mitigate an average of four AI-related risks (versus two in 2022) and that AI high performers (6% of survey respondents) attribute 5%+ EBIT improvement to AI, with AI agents increasingly deployed as virtual coworkers rather than passive research assistants.

Full profile
PwC logo

PwC

LeaderProfessional Services

General

PwC reported record $56.9B in global revenue for FY2025 and invested nearly $1.5B to scale AI capabilities, while reducing headcount by 5,600 amid efficiency pressures.

AI VisibilityBeta
Overall Score
B79
Category Rank
#52 of 1158
AI Consensus
78%
Trend
up
Per Platform
ChatGPT
84
Perplexity
87
Gemini
83

About

PricewaterhouseCoopers (PwC) is a multinational professional services network formed by the 1998 merger of Price Waterhouse and Coopers & Lybrand, and is one of the Big Four accounting and advisory firms alongside Deloitte, EY, and KPMG. PwC operates in 149 countries with approximately 364,000 professionals and is headquartered in London. For the fiscal year ending June 30, 2025, the network reported record gross revenues of $56.9 billion, up 2.7% in local currency, with Advisory services leading at $24.3 billion (up 4.5%), followed by Assurance at $19.8 billion and Tax & Legal at $12.7 billion.

Full profile

AI Visibility Head-to-Head

77
Overall Score
79
#68
Category Rank
#52
69
AI Consensus
78
down
Trend
up
82
ChatGPT
84
83
Perplexity
87
73
Gemini
83
80
Claude
81
87
Grok
90

Key Details

Category
General
General
Tier
Leader
Leader
Entity Type
brand
brand

Capabilities & Ecosystem

Integrations

Both integrate with
Only McKinsey & Company

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.