Keepit vs ServiceNow
Side-by-side comparison of AI visibility scores, market position, and capabilities
Keepit is a SaaS-native backup platform for Microsoft 365, Google Workspace, and other SaaS data, operating on vendor-independent cloud infrastructure in Copenhagen.
About
Keepit is a SaaS data protection platform that provides backup and recovery for Microsoft 365, Google Workspace, Salesforce, Dynamics 365, and other SaaS applications from a cloud infrastructure that Keepit owns and operates independently — a deliberate architectural choice that eliminates the dependency on the same cloud hyperscalers (Microsoft Azure, AWS, Google Cloud) that host the SaaS applications being protected. This vendor-independent infrastructure model addresses a specific resilience concern: if a company backs up Microsoft 365 data to Azure, both the primary data and the backup are exposed to the same Microsoft infrastructure incidents, whereas Keepit's independent infrastructure provides genuine resilience separation. The platform operates its own global data center network with storage nodes that are geographically distributed and isolated from the major hyperscaler availability zones.
NYSE-listed (NOW) enterprise workflow platform at $10.98B revenue serving 85% of Fortune 500; ITSM and AI automation competing with Atlassian and Microsoft for enterprise service management consolidation.
About
ServiceNow is a Santa Clara, California-based enterprise cloud platform — listed on NYSE (NYSE: NOW) — providing IT service management (ITSM), IT operations management (ITOM), customer service management, HR service delivery, security operations, and business process automation across enterprise departments through a unified platform that enables organizations to digitalize and automate workflows at scale. Founded in 2004 by Fred Luddy and generating $10.98 billion in subscription revenue in fiscal year 2024 with 8,100+ enterprise customers including 85% of the Fortune 500 (Apple, Amazon, Nike, Goldman Sachs), ServiceNow is the fastest enterprise software company to reach $10 billion in revenue.
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