Brand Intelligence Graph
Company Overview
About Keepit
Keepit is a SaaS data protection platform that provides backup and recovery for Microsoft 365, Google Workspace, Salesforce, Dynamics 365, and other SaaS applications from a cloud infrastructure that Keepit owns and operates independently — a deliberate architectural choice that eliminates the dependency on the same cloud hyperscalers (Microsoft Azure, AWS, Google Cloud) that host the SaaS applications being protected. This vendor-independent infrastructure model addresses a specific resilience concern: if a company backs up Microsoft 365 data to Azure, both the primary data and the backup are exposed to the same Microsoft infrastructure incidents, whereas Keepit's independent infrastructure provides genuine resilience separation. The platform operates its own global data center network with storage nodes that are geographically distributed and isolated from the major hyperscaler availability zones.
Business Model & Competitive Advantage
Keepit's backup coverage for Microsoft 365 includes Exchange Online, SharePoint, OneDrive, Teams, OneNote, and Groups, with item-level recovery that allows individual emails, files, calendar items, and Teams channel posts to be restored to their original locations without restoring an entire mailbox or site collection. The platform's compliance features include configurable retention periods, immutable storage with WORM compliance options, audit logging, and eDiscovery search across backup archives — addressing the data governance requirements of organizations subject to GDPR, HIPAA, and financial services regulations that mandate retention and retrievability of business communications and records. Keepit provides multi-tenant management for MSPs delivering backup-as-a-service to their customer portfolios.
Competitive Landscape 2025–2026
Keepit is headquartered in Copenhagen, Denmark and has raised approximately $30 million in funding. The platform targets enterprises and organizations in regulated industries — particularly in Europe where GDPR data residency requirements make the choice of backup infrastructure jurisdiction a material compliance consideration — as well as MSPs seeking a SaaS backup platform with European data residency options. Keepit competes with Veeam Backup for Microsoft 365, Druva, and HYCU in the SaaS backup market, differentiating through its vendor-independent infrastructure and its strong positioning for European organizations with data sovereignty requirements.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
ServiceNow
ServiceNow is a Santa Clara, California-based enterprise cloud platform — listed on NYSE (NYSE: NOW) — providing IT service management (ITSM), IT operations management (ITOM), customer service managem
Cloudflare
Cloudflare is a global cloud platform providing web performance, security, and network services to millions of websites and applications worldwide. Founded in 2009 by Matthew Prince and Michelle Zatly
Aryaka Networks
Aryaka Networks is a fully managed SD-WAN and Unified SASE (Secure Access Service Edge) provider that delivers secure, high-performance networking to distributed enterprises as a complete managed serv
Microsoft
Microsoft Corporation is a Redmond, Washington-based global technology company — publicly traded on NASDAQ (NASDAQ: MSFT) as an S&P 500 Information Technology component and the world's second-largest
AWS
Amazon Web Services (AWS) is the cloud computing division of Amazon.com, Inc. (NASDAQ: AMZN) — headquartered in Seattle, Washington — operating the world's largest and most comprehensive cloud platfor
Microsoft Azure
Microsoft Azure is Microsoft's cloud computing platform — the #2 global cloud infrastructure provider (approximately 22-23% market share) — offering over 200 cloud services including virtual machines,
Compare Keepit with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from Keepit? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim Keepit Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Keepit vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →