JumpCloud vs ServiceNow
Side-by-side comparison of AI visibility scores, market position, and capabilities
2024: Revenue $200M (up from $105.3M); 100,000+ organizations (5,000 customers); customers include Cars.com, GoFundMe, Grab, ClassPass, Uplight, Beyond Finance, Foursquare
About
JumpCloud was founded in 2012 to build an open directory platform replacing legacy Microsoft Active Directory for cloud-first, remote, and multi-OS environments. Its core insight: Active Directory was fundamentally ill-suited to modern IT where employees use Macs, Linux machines, and SaaS apps. JumpCloud's cloud-based directory abstracts identity and device management into a single platform regardless of OS, location, or infrastructure type.\n\nThe platform provides unified IAM, MDM for Mac/Windows/Linux, SSO, MFA, LDAP, RADIUS, and SCIM provisioning from a single console. IT administrators manage the full employee lifecycle across SaaS applications, on-premises resources, and cloud infrastructure without separate tools per OS. Customers include Cars.com, GoFundMe, and Grab across technology, financial services, and global enterprise segments.\n\nJumpCloud reached $200 million in annual revenue in 2024, up from $105.3 million the prior year — approximately 90% year-over-year growth. The company serves 100,000+ organizations and has raised over $400 million from investors including General Atlantic. As IT teams consolidate identity tooling and adopt zero-trust architecture, JumpCloud's platform sits at that intersection, supporting continued expansion into mid-market and enterprise accounts.
NYSE-listed (NOW) enterprise workflow platform at $10.98B revenue serving 85% of Fortune 500; ITSM and AI automation competing with Atlassian and Microsoft for enterprise service management consolidation.
About
ServiceNow is a Santa Clara, California-based enterprise cloud platform — listed on NYSE (NYSE: NOW) — providing IT service management (ITSM), IT operations management (ITOM), customer service management, HR service delivery, security operations, and business process automation across enterprise departments through a unified platform that enables organizations to digitalize and automate workflows at scale. Founded in 2004 by Fred Luddy and generating $10.98 billion in subscription revenue in fiscal year 2024 with 8,100+ enterprise customers including 85% of the Fortune 500 (Apple, Amazon, Nike, Goldman Sachs), ServiceNow is the fastest enterprise software company to reach $10 billion in revenue.
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