GreyOrange vs Motive
Side-by-side comparison of AI visibility scores, market position, and capabilities
AI warehouse robotics and fulfillment orchestration (GreyMatter platform). Founded 2012, India/Atlanta. Raised ~$545M. Google Cloud and Zebra partnerships. Private.
About
GreyOrange provides AI-driven warehouse automation, founded in 2012 by Samay Kohli and Akash Gupta (BITS Pilani), now headquartered in Atlanta, Georgia. Raised approximately $545 million across nine rounds. Over 1,053 employees. CEO is co-founder Akash Gupta (since April 2023).
San Francisco fleet management platform (formerly KeepTruckin) serving 120K+ customers with AI dashcams, ELD compliance, and GPS; $2.85B valuation competing with Samsara for commercial fleet telematics.
About
Motive (formerly KeepTruckin, rebranded 2022) is a San Francisco-based fleet management and physical operations platform providing AI-powered telematics — video dashcams, GPS tracking, electronic logging device (ELD) compliance, driver safety coaching, and fleet spend management — to trucking, construction, oil and gas, agriculture, and field service companies managing commercial vehicles. Founded in 2013 by CEO Shoaib Makani and backed with $400+ million raised including a $150 million Series E in 2021 at a $2.85 billion valuation from investors including CapitalG (Google) and Andreessen Horowitz, Motive serves 120,000+ customers managing 1 million+ physical assets.
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