Brand Intelligence Graph
Company Overview
About GreyOrange
GreyOrange provides AI-driven warehouse automation, founded in 2012 by Samay Kohli and Akash Gupta (BITS Pilani), now headquartered in Atlanta, Georgia. Raised approximately $545 million across nine rounds. Over 1,053 employees. CEO is co-founder Akash Gupta (since April 2023).
Business Model & Competitive Advantage
Core platform GreyMatter is AI-powered fulfillment orchestration working alongside autonomous mobile robots (rack-to-person, tote-to-person, sortation). Uses AI for real-time warehouse decisions optimizing picking, packing, and shipping. Serves apparel, retail, electronics, 3PL, and manufacturing.
Competitive Landscape 2025–2026
2025-2026 partnerships: Google Cloud on GreyMatter DeepNav for AI warehouse navigation (September 2025), Kenco for AI fulfillment orchestration (October 2025), Zebra Technologies for real-time store inventory intelligence (January 2026). Expanding beyond robotics into broader supply chain intelligence.
Recent Activity
View all →I’ve spent years inside stores with retail teams, walking floors, sitting in back rooms, and watching how decisions get made in real time. No matter the brand, I keep seeing the same thing: the store is still the most important asset in retail, yet it’s often the least intelligent part of the business.  Retailers have invested heavily in optimizing the […] The post Retail Doesn’t Have an Inventory Problem. It Has an Execution Gap. appeared first on GreyOrange .
This article was originally featured in The Robot Report’s State of Physical AI and Robotics report. Read the full report here In physical AI, the model does not capture value. The orchestration layer that runs the operation does.   The orchestration layer generates proprietary data every time it runs in a live environment. Unlike language models, this data does […] The post In Physical AI, the Data Is the Asset appeared first on GreyOrange .
Key Differentiators
Strong Challenger
GreyOrange is an established challenger with significant market presence and competitive offerings in Supply Chain & Logistics.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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