Brand Intelligence Graph
Company Overview
About GreyOrange
GreyOrange provides AI-driven warehouse automation, founded in 2012 by Samay Kohli and Akash Gupta (BITS Pilani), now headquartered in Atlanta, Georgia. Raised approximately $545 million across nine rounds. Over 1,053 employees. CEO is co-founder Akash Gupta (since April 2023).
Business Model & Competitive Advantage
Core platform GreyMatter is AI-powered fulfillment orchestration working alongside autonomous mobile robots (rack-to-person, tote-to-person, sortation). Uses AI for real-time warehouse decisions optimizing picking, packing, and shipping. Serves apparel, retail, electronics, 3PL, and manufacturing.
Competitive Landscape 2025–2026
2025-2026 partnerships: Google Cloud on GreyMatter DeepNav for AI warehouse navigation (September 2025), Kenco for AI fulfillment orchestration (October 2025), Zebra Technologies for real-time store inventory intelligence (January 2026). Expanding beyond robotics into broader supply chain intelligence.
Key Differentiators
Strong Challenger
GreyOrange is an established challenger with significant market presence and competitive offerings in Supply Chain & Logistics.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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