FreeWill vs Bonterra
Side-by-side comparison of AI visibility scores, market position, and capabilities
NYC planned giving PBC (founded 2017) with $30M Series B (Bain Capital Double Impact); 1M+ estate plans and $10B+ charitable giving committed across 1,500+ nonprofits; acquired Grant Assistant AI grant writing in 2024.
About
FreeWill is a New York City-based public benefit corporation and certified B Corp — backed with $30 million in Series B funding led by Bain Capital Double Impact — providing free online estate planning tools (wills, living trusts, powers of attorney, healthcare directives) that simultaneously democratize access to legal services for individuals and unlock major gifts for nonprofit partners. Founded in 2017 at Stanford University by co-CEOs Jennifer Xia Spradling and Patrick Schmitt, FreeWill has facilitated over one million free estate plans and generated more than $10 billion in committed charitable giving for 1,500+ nonprofit partners. In 2024, FreeWill acquired Grant Assistant, an AI-powered grant proposal platform that reduces grant writing time by two-thirds — marking FreeWill's first international expansion with teams added in Washington D.C. and Lahore, Pakistan. FreeWill employs 200 people across the United States and internationally, with Spradling leading product and engineering from Seattle while Schmitt leads sales and customer success from Miami.
Bonterra launched Que, a full agentic AI platform for nonprofits, and acquired CSR platform Deed in March 2026 to dominate the social good software market.
About
Bonterra was formed in 2021 through the consolidation of several leading nonprofit technology companies — including CyberGrants, EveryAction, Network for Good, and Social Solutions — backed by private equity firm Apax Partners. The combined entity positions itself as the second-largest and fastest-growing social good software company in the world, serving over 19,000 customers including more than 15,000 nonprofit organizations and over 50% of Fortune 100 companies through their corporate social responsibility programs. Its product suite covers fundraising, case management, volunteer management, and CSR platforms.
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