Brand Intelligence Graphcompany
Company Overview
About Bonterra
Bonterra was formed in 2021 through the consolidation of several leading nonprofit technology companies — including CyberGrants, EveryAction, Network for Good, and Social Solutions — backed by private equity firm Apax Partners. The combined entity positions itself as the second-largest and fastest-growing social good software company in the world, serving over 19,000 customers including more than 15,000 nonprofit organizations and over 50% of Fortune 100 companies through their corporate social responsibility programs. Its product suite covers fundraising, case management, volunteer management, and CSR platforms.
Business Model & Competitive Advantage
Bonterra's business model is a multi-product SaaS platform that generates recurring subscription revenue from both nonprofits and corporate clients, creating a network effect where funders and nonprofits interact on the same ecosystem. Its competitive advantage lies in being the only platform that connects the full chain from individual donors and corporate volunteers to nonprofits and grantmakers, reducing the fragmentation that plagues the social good technology sector. The company's stated mission — increasing U.S. giving and volunteerism to 3% of GDP by 2033 — serves as both a strategic North Star and a differentiator in a values-driven market.
Competitive Landscape 2025–2026
In October 2025, Bonterra launched Bonterra Que, a full agentic AI platform purpose-built for nonprofits and foundations, designed to autonomously act on fundraising, grant management, and partner-matching tasks rather than merely advise. In March 2026, Bonterra acquired Deed, a leading people-first employer CSR platform, to strengthen its corporate philanthropy offering. These moves position Bonterra squarely against Salesforce.org and other enterprise CRM players competing for the nonprofit and CSR market.
The Bonterra Story
The Breakthrough Moment
Formed when Apax Partners merged EveryAction, Social Solutions, and CyberGrants into a unified social good software platform. The name derives from French 'bon' (good) and Latin 'terra' (land).
Original Mission
"Increase philanthropic giving from 2.5% to 3% of U.S. GDP by 2033, propelling every doer of good to their peak impact."
Founders
Recent Activity
View all →Whether you’re a small grassroots nonprofit or a large institution, donor journey mapping can transform how you engage supporters. Every interaction a person has with your organization shapes their perception of your mission and determines whether they will make a single gift or become a lifelong advocate for your cause. Donor journey mapping gives you […] The post Donor journey mapping: A complete guide for nonprofits appeared first on Bonterra .
In the span of 39 seconds on June 24, 2026, Venezuela experienced a devastating natural disaster. Two massive earthquakes of 7.2 and 7.5 magnitude struck the nation in rapid succession, the strongest seismic event to hit the country in over a century. The impact was immediate and catastrophic. At least 235 have been lost and over 4,300 […] The post The organizations responding to the June 2026 Venezuela earthquake, and how you can help appeared first on Bonterra .
Most nonprofits put enormous energy into recruiting volunteers, then treat the first day as an afterthought. An inbox full of welcome packets nobody reads. A rushed tour of the office. A loose agenda that runs long and ends without anyone knowing what comes next. It is one of the most common and most costly mistakes […] The post Volunteer orientation: setting up volunteers for success appeared first on Bonterra .
A gala night. A weekend walk. A peer-to-peer push. For most organizations, these are the moments that close the biggest gaps in the year’s fundraising budget. But they’re also where small friction can do the most damage. With funding less predictable than ever and donor fatigue working against every ask, the difference between a supporter who gives and one […] The post Big moments, bigger momentum: How Bonterra powers event and peer-to-peer fundraising appeared first on Bonterra .
GivingTuesday is a global day of giving fueled by the power of social media, collaboration, and YOU. Year after year, our team at OneCause strives to find new and innovative ways to continue supporting thousands of nonprofit organizations nationwide with comprehensive event, online, peer-to-peer, and mobile fundraising software solutions. We’re proud to support you this […] The post Your ultimate GivingTuesday prep guide appeared first on Bonterra .
Events are one of the most powerful donor acquisition tools in your fundraising toolkit, but only if you’re using them to reach beyond your existing donor list. This free checklist breaks down exactly how to design, market, and execute an event that attracts new audiences and turns them into lifelong supporters of your mission. Whether […] The post Your checklist for attracting new donors to your event appeared first on Bonterra .
Most companies have employees who want to give back. The problem across the corporate social responsibility (CSR) ecosystem is that employee interest doesn’t consistently convert into action when giving, volunteering, ERGs, and campaigns live in different places — each with their own pathways and messaging. This guide reframes participation as a matter of experiential design. […] The post Unify your social impact programs into one seamless employee experience appeared first on Bonterra .
For many supporters, your nonprofit’s online donation page is their last point of engagement before they make a donation. It’s the foundation of your online fundraising strategy, so it must make a strong, positive impression to inspire contributions. If the page is disjointed or difficult to navigate, you could lose out on critical revenue for your […] The post 11 donation page examples + design tips for fundraisers appeared first on Bonterra .
OneCause and DonorDrive work together to power the moments that drive nonprofit revenue, from high-stake events to scalable peer-to-peer campaigns and individual giving. Instead of managing disconnected tools, you gain a coordinated approach that improves execution, increases participation, and turns one-time interactions into sustained growth. Nonprofits today are under pressure to deliver high-impact fundraising experiences […] The post Turning fundraising moments into momentum appeared first on Bonterra .
OneCause and DonorDrive work together to power the moments that drive nonprofit revenue, from high-stake events to scalable peer-to-peer campaigns and individual giving. Instead of managing disconnected tools, you gain a coordinated approach that improves execution, increases participation, and turns one-time interactions into sustained growth. Nonprofits today are under pressure to deliver high-impact fundraising experiences […] The post How OneCause and DonorDrive work together: A nonprofit evaluation guide appeared first on Bonterra .
Procuring the perfect range of auction items is the best way to ensure your silent auction’s success, but the process can feel overwhelming, especially to newer event organizers. The good news: With careful planning, expert insight, and some creativity, any nonprofit can curate an amazing auction catalog. To set you on the path to auction success, we’ve […] The post Auction procurement guide: How to secure the best items appeared first on Bonterra .
Medical affairs teams are being asked to move faster than ever. New drug launches, acquisitions, and regulatory updates don’t wait for IT change orders. Neither do patients. This guide examines what’s holding most grantmaking programs back, and what it looks like when the infrastructure finally matches the ambition. Featuring real-world examples from industry leaders Sanofi […] The post Faster, smarter grantmaking for life sciences teams appeared first on Bonterra .
Company Timeline
Major milestones in Bonterra's journey
Leadership Team
Meet the leaders behind Bonterra
Scott Brighton
Appointed June 2023. Two-decade tech CEO with expertise merging and scaling software businesses. Previously CEO of Aurea Software, Artemis International, and Trilogy Software. Holds MBA from Duke Fuqua and BS in Computer Engineering from Bucknell.
Kellie Capote
Appointed November 2024 to lead customer success and strategic partnerships driving Bonterra's growth trajectory.
Key Differentiators
Market Leader
Bonterra is recognized as a market leader in the Nonprofit Tech sector, demonstrating strong industry presence and customer trust.
Top 3 Ranked
Ranked #3 in the Nonprofit Tech category, consistently recognized for excellence.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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