Brand Intelligence Graphcompany
Company Overview
About Bonterra
Bonterra was formed in 2021 through the consolidation of several leading nonprofit technology companies — including CyberGrants, EveryAction, Network for Good, and Social Solutions — backed by private equity firm Apax Partners. The combined entity positions itself as the second-largest and fastest-growing social good software company in the world, serving over 19,000 customers including more than 15,000 nonprofit organizations and over 50% of Fortune 100 companies through their corporate social responsibility programs. Its product suite covers fundraising, case management, volunteer management, and CSR platforms.
Business Model & Competitive Advantage
Bonterra's business model is a multi-product SaaS platform that generates recurring subscription revenue from both nonprofits and corporate clients, creating a network effect where funders and nonprofits interact on the same ecosystem. Its competitive advantage lies in being the only platform that connects the full chain from individual donors and corporate volunteers to nonprofits and grantmakers, reducing the fragmentation that plagues the social good technology sector. The company's stated mission — increasing U.S. giving and volunteerism to 3% of GDP by 2033 — serves as both a strategic North Star and a differentiator in a values-driven market.
Competitive Landscape 2025–2026
In October 2025, Bonterra launched Bonterra Que, a full agentic AI platform purpose-built for nonprofits and foundations, designed to autonomously act on fundraising, grant management, and partner-matching tasks rather than merely advise. In March 2026, Bonterra acquired Deed, a leading people-first employer CSR platform, to strengthen its corporate philanthropy offering. These moves position Bonterra squarely against Salesforce.org and other enterprise CRM players competing for the nonprofit and CSR market.
The Bonterra Story
The Breakthrough Moment
Formed when Apax Partners merged EveryAction, Social Solutions, and CyberGrants into a unified social good software platform. The name derives from French 'bon' (good) and Latin 'terra' (land).
Original Mission
"Increase philanthropic giving from 2.5% to 3% of U.S. GDP by 2033, propelling every doer of good to their peak impact."
Founders
Recent Activity
View all →Over the past three years, employee giving has grown by 21%. Sixty-eight percent of CSR leaders call participation very or extremely important to their goals while only 1% of organizations report employee participation above 75%, and most programs climb to roughly 25% and settle. This phenomenon is what we’re describing as the participation plateau — […] The post The participation plateau: Why most CSR initiatives fall short and what high-performing programs do differently appeared first on Bonterra .
A companion guide to Bonterra’s integrated CSR report If you manage a CSR program, you know how difficult it can be to boost participation rates, even with a strong launch and employee curiosity. While interest in workplace giving and volunteering has climbed steadily for years, overall engagement remains frustratingly low.  Only 1% of organizations report […] The post The participation plateau appeared first on Bonterra .
Year two is when CSR teams tend to notice what they signed up for. On paper, everything looks good: Platform integrations hold, filed tickets are minimal, and the quarterly reports go out on time. What’s gone missing is the picture you had when you signed: employees signing up for a volunteer event without being asked […] The post What enterprise CSR leaders are getting wrong when they evaluate platforms appeared first on Bonterra .
AUSTIN, Texas (September 14, 2026) – As corporate social responsibility (CSR) leaders face growing pressure to demonstrate meaningful outcomes for employees, businesses and communities, a new Bonterra report finds that CSR teams are being asked to prove more, manage more, and report faster, and 95% of them are doing it across four or more disconnected […] The post 95% of CSR teams run on disconnected systems. Not one describes them as fully integrated. New research explains the cost. appeared first on Bonterra .
Nonprofit leaders are constantly navigating competing priorities, and measuring impact is one of the hardest. Reporting systems are often built around what’s readily measurable, which doesn’t always capture the full picture of impact. But as AI makes it easier to scale output, the gap between measuring activity and real-world change is easier to close. This […] The post Activity vs. impact: A nonprofit scorecard for measuring what matters appeared first on Bonterra .
The funding environment for nonprofits has shifted faster than most teams can adapt to. Federal support is retreating, private grant competition is intensifying, and the administrative weight of grant writing is quietly consuming capacity that should be going toward mission. These statistics, drawn from the Bonterra Network flagship report, put the problem in plain terms […] The post Nonprofit fundraising and grant statistics appeared first on Bonterra .
If you manage individual giving at a small-yet-mighty nonprofit without the bells and whistles of a large development shop, you’ve probably sent the same appeal to your entire list. The donor who gave $25 once in 2022 and the supporter who has given every quarter for five years straight receive identical emails, identical asks. You […] The post How to turn donor data into personalized outreach without a full marketing team appeared first on Bonterra .
Answer 8 quick questions, and we’ll provide you with guidance on what to do next. Most fundraising and grantseeking gaps stay invisible because the people running small nonprofits were never trained as fundraisers, often transitioning into the field by accident without formal experience or professional background. You took the job because the nonprofit mission resonated. […] The post What’s holding your fundraising back? appeared first on Bonterra .
Every CSR and grantmaking vendor claims to be AI-powered these days. Scroll through a handful of product pages, and the language starts to blur together. What do they promise? Smarter workflows, faster insights, and an AI copilot that handles the busywork. For a CSR professional trying to separate a genuine capability from a line in […] The post How AI is helping CSR teams cut administrative burden appeared first on Bonterra .
AUSTIN, TX—September 23, 2026—As lawmakers at every level scramble to define what accountable AI looks like, Bonterra, the leading technology platform for social good organizations, has already met the test. Today, the company announced it has achieved ISO/IEC 42001:2023 certification, the first international standard specifically designed to verify how organizations govern AI. Issued July 30, […] The post Bonterra achieves ISO/IEC 42001:2023 certification, joining fewer than 400 organizations globally to earn the standard appeared first on Bonterra .
Case management teams are not short on commitment; theyre short on hours. Orientation before every interaction, documentation written from memory at the end of a long day, knowledge that walks out the door with a departing colleague, data problems that only surface when funder deadlines are already tight — the administrative weight is relentless, and […] The post Take back the paperwork with an AI assistant that lives inside your workflow appeared first on Bonterra .
Matching gifts — as a share of corporate philanthropy, the fastest-growing category of charitable giving over the last five years — are one of the largest pools of untapped revenue in fundraising. Every year, companies set aside billions to match employee donations while an estimated $4 to $7 billion of this support goes unclaimed — […] The post Double the Donation is now built into EveryAction Smart Forms appeared first on Bonterra .
Company Timeline
Major milestones in Bonterra's journey
Leadership Team
Meet the leaders behind Bonterra
Scott Brighton
Appointed June 2023. Two-decade tech CEO with expertise merging and scaling software businesses. Previously CEO of Aurea Software, Artemis International, and Trilogy Software. Holds MBA from Duke Fuqua and BS in Computer Engineering from Bucknell.
Kellie Capote
Appointed November 2024 to lead customer success and strategic partnerships driving Bonterra's growth trajectory.
Key Differentiators
Market Leader
Bonterra is recognized as a market leader in the Nonprofit Tech sector, demonstrating strong industry presence and customer trust.
Top 3 Ranked
Ranked #3 in the Nonprofit Tech category, consistently recognized for excellence.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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