FreeWill vs Salesforce Nonprofit Cloud
Side-by-side comparison of AI visibility scores, market position, and capabilities
NYC planned giving PBC (founded 2017) with $30M Series B (Bain Capital Double Impact); 1M+ estate plans and $10B+ charitable giving committed across 1,500+ nonprofits; acquired Grant Assistant AI grant writing in 2024.
About
FreeWill is a New York City-based public benefit corporation and certified B Corp — backed with $30 million in Series B funding led by Bain Capital Double Impact — providing free online estate planning tools (wills, living trusts, powers of attorney, healthcare directives) that simultaneously democratize access to legal services for individuals and unlock major gifts for nonprofit partners. Founded in 2017 at Stanford University by co-CEOs Jennifer Xia Spradling and Patrick Schmitt, FreeWill has facilitated over one million free estate plans and generated more than $10 billion in committed charitable giving for 1,500+ nonprofit partners. In 2024, FreeWill acquired Grant Assistant, an AI-powered grant proposal platform that reduces grant writing time by two-thirds — marking FreeWill's first international expansion with teams added in Washington D.C. and Lahore, Pakistan. FreeWill employs 200 people across the United States and internationally, with Spradling leading product and engineering from Seattle while Schmitt leads sales and customer success from Miami.
Salesforce (CRM) nonprofit CRM with donor management, grant tracking, and volunteer engagement; purpose-built on Salesforce platform competing with Blackbaud Raiser's Edge for large nonprofit development operations.
About
Salesforce Nonprofit Cloud is a purpose-built CRM and fundraising platform from Salesforce (NYSE: CRM) designed specifically for nonprofit organizations — providing donor management, grant tracking, fundraising campaign management, volunteer engagement, program outcome measurement, and constituent relationship management within the Salesforce ecosystem. Part of Salesforce.org (the social impact arm of Salesforce), Nonprofit Cloud is built on the Salesforce platform and provides nonprofits with enterprise-grade CRM capabilities at discounted pricing, including 10 free licenses through the Power of Us program for qualifying nonprofits.
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