DUST Identity vs Wiz
Side-by-side comparison of AI visibility scores, market position, and capabilities
DUST Identity applies nanodiamond particles as unclonable physical fingerprints on components and products; raised ~$40M; customers span defense, aerospace, semiconductor, and luxury goods sectors;
About
DUST Identity is a Boston-based deep technology company founded in 2018 that has developed a novel approach to physical product authentication using synthetic nanodiamond particles. The company's core technology applies a microscopic coating of diamond particles — each with a unique, randomly distributed optical signature — to physical objects, creating an unclonable "fingerprint" that can be read with a handheld scanner or smartphone attachment. The DUST tag is invisible to the naked eye, chemically inert, and permanent, making it suitable for authenticating components that undergo extreme manufacturing environments, high temperatures, or long supply chain journeys.
Cloud security platform acquired by Google (NASDAQ: GOOGL) for $32B in March 2025 — cybersecurity's largest-ever acquisition; grew from $0 to $500M ARR in 4 years with agentless Security Graph competing with Orca.
About
Wiz is a New York-based cloud security platform — acquired by Alphabet/Google (NASDAQ: GOOGL) in a $32 billion deal announced in March 2025 (the largest cybersecurity acquisition in history) — that had raised $900 million at a $12 billion valuation from Andreessen Horowitz, Lightspeed, Sequoia, and Index Ventures before the acquisition. Founded in 2020 by Assaf Rappaport and four co-founders (former Unit 8200 cyber intelligence officers and Microsoft Azure security alumni), Wiz grew from $0 to $500 million ARR in four years — the fastest SaaS company to reach $500M ARR in history — by providing agentless cloud security visibility across AWS, Azure, GCP, and Kubernetes.
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