DUST Identity vs Okta
Side-by-side comparison of AI visibility scores, market position, and capabilities
DUST Identity applies nanodiamond particles as unclonable physical fingerprints on components and products; raised ~$40M; customers span defense, aerospace, semiconductor, and luxury goods sectors;
About
DUST Identity is a Boston-based deep technology company founded in 2018 that has developed a novel approach to physical product authentication using synthetic nanodiamond particles. The company's core technology applies a microscopic coating of diamond particles — each with a unique, randomly distributed optical signature — to physical objects, creating an unclonable "fingerprint" that can be read with a handheld scanner or smartphone attachment. The DUST tag is invisible to the naked eye, chemically inert, and permanent, making it suitable for authenticating components that undergo extreme manufacturing environments, high temperatures, or long supply chain journeys.
NASDAQ-listed (OKTA) independent identity platform with 19K+ customers at $2.26B revenue; Workforce Identity Cloud and Auth0 competing with Microsoft Entra for enterprise and developer IAM.
About
Okta is a San Francisco-based identity and access management (IAM) platform — the leading independent identity infrastructure provider — offering workforce identity (employee SSO, MFA, lifecycle management) and customer identity (Auth0 developer authentication platform) solutions for 19,000+ organizations. Listed on NASDAQ (NASDAQ: OKTA), Okta generated $2.26 billion in revenue in fiscal year 2025 (ending January 2025), growing through its Workforce Identity Cloud and Customer Identity Cloud (Auth0, acquired 2021 for $6.5 billion), serving enterprises from growth-stage startups to Fortune 500 companies securing access to cloud and on-premise applications.
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