CNH Industrial vs Granular
Side-by-side comparison of AI visibility scores, market position, and capabilities
Basildon UK global ag equipment (NYSE: CNH) at $18B+ agricultural revenue with New Holland/Case IH brands in 170 countries; Exor/Agnelli family control competing with Deere and AGCO for agricultural machinery markets.
About
CNH Industrial is a Basildon, United Kingdom-headquartered global agricultural and construction equipment manufacturer — controlled by Exor (the Agnelli family investment company) and listed on the New York Stock Exchange (NYSE: CNH) — providing farmers, contractors, and construction companies worldwide with agricultural machinery (tractors, combines, harvesters, balers) under the New Holland Agriculture, Case IH, and Steyr brands, and construction equipment under the Case CE and New Holland Construction brands. With $18+ billion in agricultural equipment revenue, 35,000+ employees across 40 production sites and 49 R&D centers, and market presence in approximately 170 countries, CNH Industrial is the world's second-largest agricultural machinery manufacturer by revenue. Formed in 2013 from the merger of Fiat Industrial and CNH Global.
Corteva Agriscience (CTVA)-owned farm management platform for field operations, budgeting, and agronomic analytics; competing with Bayer FieldView and John Deere Operations Center for commercial farm data.
About
Granular is an agriculture farm management software platform that provides data-driven tools for farmers, agronomists, and agricultural enterprises to manage field operations, track crop performance, plan budgets, and analyze financial and agronomic outcomes — enabling modern farming operations to replace spreadsheets and paper-based records with integrated digital farm management. Originally acquired by DuPont Pioneer in 2017 and subsequently integrated into Corteva Agriscience (NYSE: CTVA, the agricultural chemicals and seeds company spun out of DowDuPont in 2019), Granular serves large commercial farming operations across the US.
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