Company Overview
About CNH Industrial
CNH Industrial is a Basildon, United Kingdom-headquartered global agricultural and construction equipment manufacturer — controlled by Exor (the Agnelli family investment company) and listed on the New York Stock Exchange (NYSE: CNH) — providing farmers, contractors, and construction companies worldwide with agricultural machinery (tractors, combines, harvesters, balers) under the New Holland Agriculture, Case IH, and Steyr brands, and construction equipment under the Case CE and New Holland Construction brands. With $18+ billion in agricultural equipment revenue, 35,000+ employees across 40 production sites and 49 R&D centers, and market presence in approximately 170 countries, CNH Industrial is the world's second-largest agricultural machinery manufacturer by revenue. Formed in 2013 from the merger of Fiat Industrial and CNH Global.
Business Model & Competitive Advantage
CNH Industrial's agricultural equipment portfolio addresses the full spectrum of commercial farming mechanization needs: row crop farmers in the Americas use Case IH Axial-Flow combines for grain harvest and Magnum tractors for row crop cultivation; European and mixed farming operations use New Holland T7 and T8 tractors and CR combines; specialty crop producers use New Holland's vine and orchard tractors; and large-scale farming operations worldwide use the Steyr precision farming tractor line. The precision agriculture layer (PLM Intelligence for Case IH, Precision Land Management for New Holland) integrates GPS auto-steering, yield mapping, variable rate application, and telematics into the equipment to support data-driven farming decisions. CNH Industrial's autonomous and connectivity investments (autonomous concept tractors, AFS Connect fleet management) position the company for the digital transformation of agriculture.
Competitive Landscape 2025–2026
In 2025, CNH Industrial competes in the global agricultural machinery, precision farming equipment, and construction equipment market with Deere & Company (NYSE: DE, dominant ag equipment at $60B revenue), AGCO Corporation (NYSE: AGCO, Fendt/Challenger brands, $11B revenue), and Kubota (TYO: 6326, Japanese ag equipment, $20B revenue) for commercial farming operation, agricultural dealer, and construction contractor equipment procurement. Exor's controlling stake provides long-term ownership stability under the Agnelli family's patient capital approach. The 2025 strategy focuses on precision agriculture technology platform development (expanding PLM Intelligence capabilities), growing the electrification and alternative fuel tractor development (hydrogen fuel cell and battery electric prototypes), and expanding the dealer network in emerging agricultural markets in Africa and South Asia.
The CNH Industrial Story
Founders
Recent Activity
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Major milestones in CNH Industrial's journey
Leadership Team
Meet the leaders behind CNH Industrial
Gerrit Marx
Gerrit Marx serves as Chief Executive Officer of CNH Industrial, leading the company's global agricultural and construction equipment operations. He brings extensive experience in the industrial equipment sector.
Key Differentiators
Strong Challenger
CNH Industrial is an established challenger with significant market presence and competitive offerings in Agriculture.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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