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Granular Insights is the easiest way for farmers and their advisors to plan, grow and analyze each field. Harness the power of your data to boost yield and protect product performance. 
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Open source granular synthesizer. Check out our blog for details!

With SpaceCraft (MIDI, MPE, AUv3, IAA) you can transform any sound into a playable musical instrument via Granular Synthesis. You can create textures, soundscapes and arpeggiated rhythms from sounds s

Expand your boundaries in music making!
Experiment with sound using granules - move them around the track, adjust settings and get a new sound. 
What does the app offer?
- A great sound granules libra

FRMS blends Granular, FM, Additive, and Subtractive synthesis in a powerful, flexible layering system. Create lush, evolving soundscapes or gritty, glitchy textures by combining up to four synthesis l

Sid Gorham

Bob Stine

AWS Lambda Edge changes duration billing granularity from 50ms down to 1ms

Beyond the route: Introducing granular MTA bus speed data

Granular Audio Synthesis

GDPR consent design: how granular must adtech opt-ins be?

Granular convection

Granularity is the degree to which a material or system is composed of distinguishable pieces, "granules" or "grains". It can either refer to the extent to which a larger entity is subdivided, or the extent to which groups of smaller indistinguishable entities have joined together to become larger distinguishable entities.

https://en.wikipedia.org/wiki/Granularity

Granular, the farm management software platform owned by Corteva Agriscience (formerly DuPont Pioneer), now manages over 30 million acres globally and serves thousands of farmers with comprehensive digital tools for field mapping, crop planning, financial management, and agronomic decision support. Since Corteva's acquisition of Granular in 2017 (initially by DuPont, which later spun off its agriculture division as Corteva), the platform has evolved from standalone farm management software into an integrated digital agriculture ecosystem connecting farmers with Corteva's seed and crop protection products, agronomic expertise, and precision agriculture recommendations. The Granular platform encompasses three main products: Granular Insights (advanced analytics and benchmarking comparing farm performance against regional peers), Granular Business (farm business management including accounting, inventory, and financial planning), and Granular Agronomy (field-level crop planning and input management). Farmers use Granular to map their fields digitally, plan crop rotations, track input applications of seeds, fertilizers, and pesticides, record field activities, monitor crop progress throughout the growing season, analyze harvest yields, and manage farm finances including profit/loss by field, crop profitability analysis, and cash flow planning. The software integrates with precision agriculture equipment from John Deere, Trimble, CNH, and other manufacturers, importing planting, spraying, and harvest data automatically rather than requiring manual entry. Corteva's ownership creates both opportunities and tensions: the company can offer integrated recommendations combining Granular's data with Corteva's product portfolio and agronomic research, but farmers express concerns about data sharing with an input supplier who may use farm-level information to optimize pricing or product positioning. Granular has committed to data privacy policies stating that individual farm data won't be shared with Corteva's commercial divisions without farmer consent, though skepticism persists about whether walls between technology and commercial operations can be maintained within a single corporate structure. Competitors include Trimble's farm management software, Climate FieldView (owned by Bayer), John Deere Operations Center, independent providers like Cropio and FarmLogs, and emerging AI-native platforms.

Granular Manages 30M+ Acres as Corteva's Digital Agriculture Platform

DuPont's 2017 acquisition of Granular for approximately $300 million represented a strategic pivot by traditional agricultural input suppliers toward digital agriculture and data-driven farming, mirroring similar moves by Bayer (acquiring Climate Corporation for $1 billion in 2013) and BASF (partnering with various ag tech startups). The acquisition rationale was straightforward: as seed and crop protection markets matured with limited growth opportunities, agricultural input companies needed new revenue streams and deeper farmer relationships to defend market share against generic competition and changing agricultural practices. Farm management software provided a mechanism to stay engaged with farmers throughout the growing season, offer value-added agronomic services beyond physical products, and potentially use aggregated data to improve product development and positioning. DuPont integrated Granular into its Pioneer seed business, later spun off as Corteva Agriscience in 2019 when DowDuPont separated into three independent companies. Corteva positioned Granular as a farmer-first platform committed to data privacy and neutrality, allowing integration with competitors' products and agronomic recommendations from any source. However, farmer reactions have been mixed: some appreciate the enhanced agronomic support and integration with Corteva's seed selection tools, seeing value in consolidated data from equipment, inputs, and agronomic models; others worry about data concentration within input suppliers and potential conflicts of interest where Corteva might use farm-level data to optimize its own commercial interests rather than prioritizing farmer profitability. Independent agronomists and farm advisors have raised concerns that Corteva's ownership creates pressure to recommend Corteva products within the Granular platform, potentially biasing advice away from competitors' products even when those might better fit specific farm conditions. Corteva has attempted to address concerns through governance structures separating Granular's technology operations from commercial divisions and external advisory boards reviewing data privacy practices, though whether these safeguards meaningfully protect farmer interests remains debated. The broader industry trend of input suppliers acquiring farm management software platforms has created consolidation concerns, with four major players (Bayer/Climate FieldView, Corteva/Granular, BASF/xarvio, Syngenta/Cropio partnership) controlling significant portions of digital agriculture data alongside independent equipment manufacturers like John Deere and technology specialists like Trimble.

Corteva's $300M Granular Acquisition: Strategic Rationale and Farmer Reactions

Granular Business, the financial management module within Granular's platform, addresses the notoriously complex accounting and financial planning challenges facing modern farming operations where crop production spans 12+ month cycles, revenue and expenses are highly seasonal, inventory management involves tracking seeds/fertilizer/chemicals across multiple fields, and profitability analysis requires allocating costs to specific fields and crops rather than farm-wide averages. Traditional accounting software like QuickBooks works poorly for agriculture because farming businesses operate fundamentally differently than most companies: farmers make major capital investments in equipment and inputs months before receiving revenue from crop sales, commodity price volatility means revenue is uncertain even after harvest, fields have vastly different profitability requiring spatial analysis beyond typical business unit accounting, and crop insurance and government subsidy programs create complex revenue streams requiring specialized tracking. Granular Business provides agriculture-specific features including crop input inventory management tracking seed, fertilizer, and chemical purchases then allocating to specific fields as applied; field-level profit and loss showing which fields and crops are most profitable after allocating all direct costs; cash flow projections accounting for seasonal patterns of expenses and revenues; equipment cost tracking amortizing capital equipment across fields based on usage; grain inventory and marketing tools tracking harvested crop in bins and sold forward contracts; and integration with field operations automatically capturing application data from equipment and assigning costs to appropriate fields and crops. The software generates financial reports required for bank loan applications, tax preparation, and farm business analysis, exporting to standard accounting formats and interfacing with tax preparation software. Pricing follows a software-as-a-service subscription model typically $1,500-3,000 annually depending on farm size and features, positioning Granular Business between basic bookkeeping software (too simple for complex farm operations) and dedicated agricultural ERP systems from companies like FBS (more expensive and complex than most farms need). However, adoption has been slower than Corteva hoped, as farmers often resist paying for software when they've historically managed finances through manual spreadsheets or basic QuickBooks, and the learning curve to set up proper accounting structures requires significant upfront time investment that busy farmers struggle to prioritize during planting and harvest seasons when financial management is least urgent.

Farm Financial Management: Granular Business Tackles Agriculture's Accounting Challenges

Agricultural data privacy has emerged as a contentious issue as farmers increasingly adopt digital tools that collect detailed information about their operations—from precise field boundaries and soil characteristics to crop yields and input application rates—while major agricultural input suppliers like Bayer, Corteva, and BASF have acquired or built farm management platforms that aggregate this sensitive data. Farmers worry that sharing operational data with companies that also sell seeds, fertilizers, and pesticides creates conflicts of interest where suppliers could use farm-level information to optimize their own pricing, negotiate more aggressively on input contracts, or identify which farmers are struggling financially and therefore vulnerable to aggressive sales tactics. More broadly, there are concerns about data ownership (do farmers own their data or do platform providers?), data portability (can farmers easily export their data to competing platforms?), data security (are platforms adequately protecting against hacking or data breaches?), and data aggregation (even if individual farm data is protected, can aggregated regional data reveal competitive information about which farming practices or products are most successful?). Granular, Climate FieldView (Bayer), xarvio (BASF), and other platforms owned by input suppliers have all published data privacy policies committing to farmer data ownership, transparency about data use, opt-in consent for data sharing, and firewalls preventing commercial divisions from accessing individual farm data. However, enforcing these commitments is difficult for farmers to verify, contractual terms can change, and the fundamental tension remains that platforms owned by commercial entities have financial incentives to leverage data for competitive advantage even if policies prohibit it. Industry organizations including American Farm Bureau Federation have developed voluntary data privacy principles and certification programs for ag tech companies, but participation is voluntary and enforcement mechanisms are limited. Some states have considered legislation mandating ag tech data privacy protections, though agricultural industry groups have generally opposed regulatory approaches preferring voluntary industry self-regulation. The controversy has created opportunities for independent farm management software providers not affiliated with input suppliers—companies like Trimble, FarmLogs, and Conservis emphasize their neutrality and absence of conflicts of interest as competitive differentiators, though they lack the agronomic expertise and integrated product recommendations that input supplier platforms can provide.

Data Privacy Concerns: Farmers Question Ag Tech Platforms Owned by Input Suppliers

Granular has invested heavily in artificial intelligence and machine learning capabilities through its Granular Insights product, analyzing data from thousands of farms to generate agronomic recommendations about optimal planting dates, seeding rates, fertilizer applications, pest management timing, and harvest strategies customized to each farm's specific soil types, climate patterns, and historical performance. The AI models incorporate weather data (precipitation, temperature, growing degree days), soil characteristics (texture, organic matter, pH, nutrient levels), topography (elevation, slope, drainage), historical yield performance, input application records, and crop observations to identify patterns that human agronomists might miss. For example, the system might identify that certain fields consistently underperform in wet years due to poor drainage, recommend adjusting planting dates or crop selection for those areas, or detect that delayed fungicide applications in specific weather conditions correlate with yield losses suggesting optimal spray timing. The recommendations become more accurate over time as the system ingests additional years of data and validates predictions against actual outcomes. Granular emphasizes that AI recommendations serve as decision support tools for farmers rather than autonomous control—the platform suggests actions but farmers retain ultimate authority over what practices to implement on their land. Corteva's ownership creates potential advantages through access to the company's extensive agronomic research, breeding programs, and product performance data that independent platforms lack, potentially generating superior recommendations about which seed varieties, fungicides, or herbicides work best in specific conditions. However, this integration also raises questions about whether recommendations are genuinely optimized for farmer profitability or biased toward Corteva products even when competitors might perform better. Granular has stated that recommendations prioritize agronomic performance and farmer economics over product promotion, but verifying this independence is difficult when the platform and product divisions operate under the same corporate structure. The broader AI-driven agriculture trend faces challenges including data quality issues when farmers inconsistently record field operations, difficulty generalizing patterns across different geographies and farming systems, black-box algorithms that don't explain reasoning making farmers hesitant to trust recommendations, and liability questions about who is responsible when AI recommendations underperform or cause crop losses.

AI-Powered Agronomic Recommendations: Granular Insights Uses Machine Learning for Crop Optimization

Granular occupies an ambiguous competitive position in the farm management software market—neither fully independent like Trimble and FarmLogs, nor as tightly integrated with equipment as John Deere Operations Center, creating both opportunities and challenges in serving diverse farmer needs. Granular's strengths include comprehensive feature set spanning agronomics, financial management, and data analytics; sophisticated AI and data science capabilities leveraging Corteva's agricultural research expertise; relatively equipment-agnostic approach integrating with John Deere, CNH, AGCO, Trimble, and other precision agriculture hardware; and free or low-cost entry tiers making it accessible to smaller operations before upgrading to paid advanced features. The platform particularly resonates with farmers already using Corteva seed products who value integrated seed selection tools and agronomic recommendations aligned with their planting decisions. However, Granular faces significant competitive challenges: Corteva's ownership creates trust deficits with farmers committed to maintaining independence from input suppliers or using competitive seed/chemical products; Climate FieldView (Bayer) offers similar capabilities with arguably superior field visualization and equipment integration; John Deere Operations Center benefits from tight integration with Deere equipment and massive installed base of Deere GPS systems; Trimble's agriculture software provides true independence and works across all equipment brands without input supplier conflicts; and numerous specialized tools like Conservis, FarmLogs, AgWorld, and regional providers offer targeted solutions at lower price points. Market share data is difficult to obtain as most platforms don't publicly disclose user numbers, but industry estimates suggest Granular serves 3,000-5,000 farms managing 30+ million acres, compared to Climate FieldView's claimed 70+ million acres and John Deere's operations center serving 300,000+ farmers. Granular's long-term success likely depends on demonstrating clear value beyond free/low-cost tiers to convert users into paying customers, maintaining credible data privacy protections that build farmer trust despite Corteva ownership, and leveraging Corteva's agronomic assets to provide recommendations and insights competitors cannot match. The platform's evolution reflects broader questions about whether farm management software becomes a standalone software business, a strategic enabler for input sales, or a value-added service bundled with products—with significant implications for pricing, business models, and competitive dynamics across digital agriculture.

Independent vs Integrated: Granular's Competitive Position in Farm Management Software Market

Granular farm management software serves 30M+ acres under Corteva Agriscience ownership, combining agronomic data analytics with seed and crop protection integration

Granular Infraction [OC]

TIL that when a container of mixed nuts is shaken, the largest nuts (like Brazil nuts) always rise to the top. This phenomenon, known as "Granular Convection," contradicts the logic that heavier objects should sink.

Fallout New Vegas director says RPGs should allow “more granular difficulty” to give players the role-playing experience they want

Granular territory control would be interesting

Insurance company says my entire brand new roof needs to be replaced (granular loss)

Fertilizer prices are skyrocketing: New Orleans granular urea prices, the most widely used nitrogen fertilizer, are up +89% since December

Stock Loadouts Ranked but more granularly

Before and After Weed &amp; Feed

What’s the benefit of hardware granular synthesizers?

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HiatalHernia

Grande Group Ltd/HK

Sid Gorham and Bob Stine found Granular in San Francisco. Seed funding from Andreessen Horowitz and Google Ventures. Mission: farm management software.

Launches farm business management and field operations software. Targets Midwest commercial farmers. Initial customers in corn/soybean operations.

Raises $18.8M Series A led by Andreessen Horowitz. Expands engineering team, adds agronomic features, grows customer base to hundreds of farms.

Raises $24M Series B led by Khosla Ventures. Adds Granular Insights analytics platform. Thousands of farms managing millions of acres.

DuPont acquires Granular for ~$300M in September. Strategic move into digital agriculture. Concerns about data privacy and input supplier ownership.

Granular integrated with DuPont seed products and agronomic services. Adds seed selection tools. Maintains commitment to data privacy and neutrality.

DowDuPont agriculture division spins off as Corteva Agriscience. Granular becomes part of Corteva's digital agriculture portfolio. 20M+ acres managed.

Launches AI-powered agronomic recommendations using machine learning. Analyzes thousands of farms to optimize planting, fertilizer, pest management timing.

Expands integration with John Deere, Trimble, CNH, AGCO equipment. Automatic data import from planting, spraying, harvest operations. 25M+ acres.

Partners with carbon credit programs enabling farmers to monetize sustainable practices. Granular data provides verification for carbon offset sales.

Manages 30M+ acres, thousands of farms. Enhanced AI recommendations, financial management features. Continues balancing Corteva ownership with farmer trust.

The world’s leading collaborative farming solution that enables growers, crop consultants, farm staff, precision specialists and operation managers to truly work as one. Agworld’s planning and budgeti

The flexible, simple and efficient way to collect your infield data on your iPad and iPhone.

Agworld Scout is a farm monitoring application that enables you to create and complete in-field assessment

AgWorld Apple Watch App

WORTHINGTON ENTERPRISES, INC.

Steel Works, Blast Furnaces & Rolling & Finishing Mills

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