Side-by-side comparison of AI visibility scores, market position, and capabilities
Gen Digital (NASDAQ: GEN) consumer cybersecurity brand with 435M+ users at $3.8B revenue after $8.6B Norton merger; freemium model competing with Bitdefender and McAfee for consumer antivirus and privacy protection.
Avast is a Prague-based cybersecurity brand — now part of Gen Digital Inc. (NASDAQ: GEN), formed from the $8.6 billion merger of NortonLifeLock and Avast in 2022 — providing antivirus, internet security, VPN, and privacy protection software to 435+ million users globally (the majority on Avast's free tier) across Windows, Mac, Android, and iOS platforms. Gen Digital generated $3.8 billion in annual revenue in fiscal year 2024, with the Avast brand serving as the free-to-premium conversion funnel for consumers who upgrade to paid plans for advanced features.
NASDAQ-listed (OKTA) independent identity platform with 19K+ customers at $2.26B revenue; Workforce Identity Cloud and Auth0 competing with Microsoft Entra for enterprise and developer IAM.
Okta is a San Francisco-based identity and access management (IAM) platform — the leading independent identity infrastructure provider — offering workforce identity (employee SSO, MFA, lifecycle management) and customer identity (Auth0 developer authentication platform) solutions for 19,000+ organizations. Listed on NASDAQ (NASDAQ: OKTA), Okta generated $2.26 billion in revenue in fiscal year 2025 (ending January 2025), growing through its Workforce Identity Cloud and Customer Identity Cloud (Auth0, acquired 2021 for $6.5 billion), serving enterprises from growth-stage startups to Fortune 500 companies securing access to cloud and on-premise applications.
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