Auth0 vs Figma
Side-by-side comparison of AI visibility scores, market position, and capabilities
Developer identity platform acquired by Okta for $6.5B; Customer Identity Cloud handles authentication, SSO, and MFA for millions of applications worldwide.
About
Auth0 (now Okta Customer Identity Cloud) is a developer-friendly identity platform providing authentication, authorization, and user management as a service for applications, allowing product teams to add login, SSO, social auth, MFA, and machine-to-machine authentication without building identity infrastructure from scratch. Founded in 2013 by Eugenio Pace and Matias Woloski in Buenos Aires, Argentina, Auth0 grew to become the leading identity developer platform and was acquired by Okta for $6.5 billion in 2021.
Dominant browser-based collaborative UI design platform at ~$600M ARR and $12.5B valuation; Adobe's $20B acquisition blocked by regulators in 2023, Figma remains independent competing with Sketch and Adobe.
About
Figma is a San Francisco-based collaborative web-based product design platform that has become the dominant tool for UI/UX designers and product teams — enabling real-time multi-user collaboration on interface design, prototyping, and design system management directly in the browser without installing desktop software. Founded in 2012 by Dylan Field and Evan Wallace and backed by Sequoia, Greylock, and Andreessen Horowitz with over $330 million raised, Figma generated approximately $600 million in ARR in 2023, serving 4 million+ designers and product teams at companies including Microsoft, Airbnb, Twitter, and Uber. Adobe announced a $20 billion acquisition offer in 2022, which was blocked by regulators in 2023 — Figma remains independent.
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