Auth0 vs Shopify
Side-by-side comparison of AI visibility scores, market position, and capabilities
Developer identity platform acquired by Okta for $6.5B; Customer Identity Cloud handles authentication, SSO, and MFA for millions of applications worldwide.
About
Auth0 (now Okta Customer Identity Cloud) is a developer-friendly identity platform providing authentication, authorization, and user management as a service for applications, allowing product teams to add login, SSO, social auth, MFA, and machine-to-machine authentication without building identity infrastructure from scratch. Founded in 2013 by Eugenio Pace and Matias Woloski in Buenos Aires, Argentina, Auth0 grew to become the leading identity developer platform and was acquired by Okta for $6.5 billion in 2021.
NYSE: SHOP e-commerce platform at $8.88B FY2024 revenue with $292.28B GMV across 4.82M stores; Black Friday $11.5B processing competing with WooCommerce and BigCommerce for small-to-enterprise direct-to-consumer commerce.
About
Shopify Inc. is an Ottawa, Canada-based e-commerce platform — listed on NYSE (NYSE: SHOP) — providing 4.82+ million active merchant stores of all sizes (from solo entrepreneurs to enterprise brands) with tools for online store creation, multi-channel selling (web, mobile, social, in-person), payment processing (Shopify Payments, Shop Pay), inventory management, fulfillment, and marketing analytics, generating $8.88 billion in revenue in fiscal year 2024 (+26% year-over-year) with $292.28 billion in gross merchandise volume (GMV, +24%) and 875+ million customers who have purchased from Shopify merchant stores. Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake (started as a snowboard equipment store, pivoted to become the platform), Shopify has become the operating system for independent commerce — the default e-commerce infrastructure for the direct-to-consumer brand economy.
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