Afresh vs Motive
Side-by-side comparison of AI visibility scores, market position, and capabilities
AI platform reducing grocery food waste across 10,000+ store departments in 40 states. Partners: Albertsons, Meijer. Founded 2017, SF. Raised $199M. Private.
About
Afresh Technologies is an AI fresh food supply chain company founded in 2017 by CEO Matt Schwartz, headquartered in San Francisco. Raised approximately $199M total including a $115M Series B (August 2022). Deployed in 10,000+ store departments across 40 states with Albertsons, Meijer, Brookshire, Cub Foods, Smart & Final, and Bashas.
San Francisco fleet management platform (formerly KeepTruckin) serving 120K+ customers with AI dashcams, ELD compliance, and GPS; $2.85B valuation competing with Samsara for commercial fleet telematics.
About
Motive (formerly KeepTruckin, rebranded 2022) is a San Francisco-based fleet management and physical operations platform providing AI-powered telematics — video dashcams, GPS tracking, electronic logging device (ELD) compliance, driver safety coaching, and fleet spend management — to trucking, construction, oil and gas, agriculture, and field service companies managing commercial vehicles. Founded in 2013 by CEO Shoaib Makani and backed with $400+ million raised including a $150 million Series E in 2021 at a $2.85 billion valuation from investors including CapitalG (Google) and Andreessen Horowitz, Motive serves 120,000+ customers managing 1 million+ physical assets.
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