Brand Intelligence Graph
Company Overview
About Afresh
Afresh Technologies is an AI fresh food supply chain company founded in 2017 by CEO Matt Schwartz, headquartered in San Francisco. Raised approximately $199M total including a $115M Series B (August 2022). Deployed in 10,000+ store departments across 40 states with Albertsons, Meijer, Brookshire, Cub Foods, Smart & Final, and Bashas.
Business Model & Competitive Advantage
The platform unifies demand forecasting, automated ordering, inventory management, and production planning for fresh food departments — the most perishable grocery areas. The AI predicts demand with higher accuracy than traditional methods, reducing spoilage while maximizing freshness. Addresses the 30-40% of U.S. food supply that goes to waste.
Competitive Landscape 2025–2026
In September 2025, Afresh launched Fresh Store Suite with inventory and production planning. November 2025: Fresh Buying for distribution center optimization (piloted with Wakefern). January 2026: new CRO Adam Litle appointed. Evolving from store-level ordering to comprehensive fresh food supply chain platform.
Recent Activity
View all →Key Differentiators
Strong Challenger
Afresh is an established challenger with significant market presence and competitive offerings in Supply Chain & Logistics.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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