Company Overview
About Viagogo
Viagogo is a global secondary ticket marketplace founded in 2006 by Eric Baker — who also co-founded StubHub — and headquartered in Geneva, Switzerland. The platform enables buyers to purchase tickets for live events (concerts, sports, theatre, and festivals) and sellers to list tickets they hold, operating as a marketplace intermediary across more than 60 countries. Viagogo is one of the largest secondary ticketing platforms in the world by geographic reach, with a particularly strong presence in European and international markets where it competes with local incumbents and primary ticketing platforms.
Business Model & Competitive Advantage
The company's scale was transformed in 2021 when Viagogo completed its $4.05B acquisition of StubHub from eBay — the dominant US secondary ticket marketplace — creating a combined global secondary ticketing leader with presence across North America, Europe, Asia-Pacific, and Latin America. The merger was subject to significant regulatory review by the UK Competition and Markets Authority (CMA), which required Viagogo to divest StubHub International (outside North America) as a condition of approval, resulting in a complex post-merger structure where Viagogo operates globally while the combined entity maintains StubHub as a US-focused brand. Viagogo generates revenue through buyer and seller fees applied to each transaction, earning a percentage of gross merchandise value (GMV) that runs into the billions of dollars annually.
Competitive Landscape 2025–2026
Viagogo has faced sustained regulatory scrutiny and consumer protection actions across multiple jurisdictions. The Australian Competition and Consumer Commission, UK CMA, and European regulators have investigated Viagogo's pricing transparency practices, particularly the disclosure of fees and the presentation of secondary prices relative to face value. The company has faced enforcement actions and modified its fee display practices in response. Despite regulatory friction, Viagogo remains a major global force in live event ticketing, competing with SeatGeek, Ticketmaster Resale, AXS, and local European platforms.
Key Differentiators
Market Leader
Viagogo is recognized as a market leader in the Entertainment & Gaming sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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