Company Overview
About StubHub
StubHub is the world's leading secondary ticket marketplace, enabling buyers and sellers to transact tickets for live sports, concerts, theater, and other events globally. Founded in 2000 by Eric Baker and Jeff Fluhr in San Francisco, StubHub pioneered the online secondary ticket market and was acquired by eBay in 2007 for $310M, then sold to Viagogo — the Switzerland-based international ticket exchange founded by the same Eric Baker — for $4.05B in February 2021. The combined entity creates the world's largest ticket marketplace by volume, with StubHub operating as the US-facing brand and Viagogo serving international markets.
Business Model & Competitive Advantage
StubHub's marketplace model connects buyers and sellers through a two-sided platform: sellers list tickets (physical, electronic, or mobile transfer) at their chosen price, and StubHub charges service fees to both parties at checkout. Its FanProtect Guarantee assures buyers that they will receive valid tickets or a full refund plus replacement tickets or credit — a trust mechanism central to its consumer value proposition. The platform covers 10M+ event listings at any given time across 40+ countries, with particular strength in NFL, NBA, MLB, NHL, concert tours, and Broadway. StubHub competes directly with SeatGeek, Ticketmaster's resale platform (Verified Resale), and ViVid Seats for secondary ticket market share.
Competitive Landscape 2025–2026
StubHub confidentially filed for a US IPO in 2024 under Viagogo's ownership, with reports citing revenue of over $1.5B annually. The company is backed by GS Capital Partners (Goldman Sachs' private equity arm) and Madrone Capital Partners. Its renewed focus on US market growth, improved seller tools, and loyalty program investment positions StubHub as it navigates post-pandemic live events demand recovery, competition from primary-market expansions by Ticketmaster, and ongoing regulatory scrutiny of secondary ticket market pricing transparency in multiple jurisdictions.
Key Differentiators
Market Leader
StubHub is recognized as a market leader in the Entertainment & Gaming sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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