Viagogo vs StubHub
Side-by-side comparison of AI visibility scores, market position, and capabilities
Viagogo is one of the world's largest secondary ticket marketplaces for live events — concerts, sports, and theater — operating globally in 60+ countries; acquired StubHub from eBay for $4.05B in 2021; headquartered in Geneva, Switzerland;
About
Viagogo is a global secondary ticket marketplace founded in 2006 by Eric Baker — who also co-founded StubHub — and headquartered in Geneva, Switzerland. The platform enables buyers to purchase tickets for live events (concerts, sports, theatre, and festivals) and sellers to list tickets they hold, operating as a marketplace intermediary across more than 60 countries. Viagogo is one of the largest secondary ticketing platforms in the world by geographic reach, with a particularly strong presence in European and international markets where it competes with local incumbents and primary ticketing platforms.
StubHub is the world's largest secondary ticket marketplace, operating in 40+ countries with over 10M event listings; acquired by Viagogo for $4.05B in 2021; backed by GS Capital Partners;
About
StubHub is the world's leading secondary ticket marketplace, enabling buyers and sellers to transact tickets for live sports, concerts, theater, and other events globally. Founded in 2000 by Eric Baker and Jeff Fluhr in San Francisco, StubHub pioneered the online secondary ticket market and was acquired by eBay in 2007 for $310M, then sold to Viagogo — the Switzerland-based international ticket exchange founded by the same Eric Baker — for $4.05B in February 2021. The combined entity creates the world's largest ticket marketplace by volume, with StubHub operating as the US-facing brand and Viagogo serving international markets.
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