Thirty Madison vs Zocdoc
Side-by-side comparison of AI visibility scores, market position, and capabilities
Thirty Madison is a condition-specific telehealth company operating Keeps (hair loss), Facet (migraines), Evens (acid reflux), and Nurx (sexual/reproductive health); raised $140M+ total including a $140M Series C in 2021;
About
Thirty Madison is a healthcare company founded in 2018 and headquartered in New York City that builds specialized direct-to-patient brands for chronic conditions. Rather than operating a single general telehealth platform, the company pursues a brand-per-condition strategy: each subsidiary is purpose-built with condition-specific clinical protocols, user experience, and product formularies. Its portfolio includes Keeps (hair loss), Facet (migraines), Evens (acid reflux and heartburn), and Nurx (sexual health, reproductive health, and mental health), alongside its legacy Thirty Madison brand for migraine care.
Zocdoc is a patient appointment booking marketplace that lets patients find and book in-network doctors in real time, with insurance verification and same-day availability filters.
About
Zocdoc operates a two-sided marketplace connecting patients with physicians, dentists, and mental health providers who accept their specific insurance and have real-time appointment availability. Patients can filter by specialty, insurance plan, location, and next available appointment, then book online in seconds — eliminating the phone-tag and hold-time historically required to schedule care. The platform verifies insurance acceptance in real time and sends automated reminders to reduce no-shows.
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