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B2B2B

2 companies in this category

Market:$420 billion in B2B2B technology services (2024)
Growth:19.3% CAGR (2024-2029)
Showing 2 brands

Kiflo

Marketing Technology
SaasB2bMartechPlatformStartupEuropeSmbSalesB2b2bCrmMarketing

Kiflo is a partner relationship management (PRM) platform founded in 2020 and headquartered in Toulouse, France that provides SaaS and technology companies with purpose-built software for launching an

Updated 4/11/2026

PartnerStack

Marketing Technology
SaasB2bMartechPlatformStartupNorth AmericaB2b2bSalesMarketingAutomation

PartnerStack is a partner ecosystem platform headquartered in Toronto, Ontario that was founded in 2015 and raised $29 million in Series A funding to build the infrastructure that B2B SaaS companies u

Updated 4/11/2026
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About B2B2B

B2B2B (Business-to-Business-to-Business) represents a business model where one company provides products, services, or platforms to another business, which in turn delivers solutions to a third business entity. This multi-tier approach creates value chains where specialized providers enable intermediary businesses to serve end customers more effectively without building capabilities in-house. Common B2B2B scenarios include software platforms that white-label their services for partners, cloud infrastructure providers serving system integrators who deliver solutions to enterprise clients, and payment processors enabling fintech companies to offer financial services to their business customers. The model allows companies to focus on core competencies while leveraging partners' domain expertise, customer relationships, and go-to-market capabilities. B2B2B strategies enable rapid market expansion, risk sharing, and ecosystem development. Technology companies increasingly adopt this model through partner programs, reseller networks, and embedded solutions. The approach differs from traditional B2B in its emphasis on enabling partners' success, providing co-branded or white-labeled solutions, and often sharing revenue across the value chain. Success requires robust partner enablement, clear value proposition at each tier, and technology platforms that support multi-tenancy and customization.

Key Players

Stripe (embedded payments)Plaid (banking infrastructure)Twilio (communications platform)Mambu (banking platform)Unit (embedded banking)

Market Overview

The B2B2B model is gaining prominence across technology sectors including SaaS, fintech, logistics, and data services. Companies find that partner-led distribution scales faster than direct sales while reducing customer acquisition costs. The embedded finance sector exemplifies B2B2B growth, with payment and banking infrastructure providers enabling software companies to offer financial services to their business customers.

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