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B2B2B

10 companies in this category

Market:$420 billion in B2B2B technology services (2024)
Growth:19.3% CAGR (2024-2029)
Showing 10 brands

AppDirect

Enterprise Software
Api FirstAutomationB2bB2b2bCloud NativeEnterpriseMarketplacePlatformSaasUnicorn

AppDirect was founded in 2009 by Daniel Saks and Nicolas Desmarais with a mission to simplify how businesses buy, sell, and manage cloud and SaaS technology. The platform provides the infrastructure f

Updated 5/15/2026

CData Software

Data & Analytics
B2bB2b2bData WarehouseApi FirstCloud NativeSaasInfrastructureEnterprisePlatformNorth AmericaScaleup

CData Software is a data connectivity and integration company founded in 2007 and headquartered in Chapel Hill, North Carolina. The company develops standardized ODBC, JDBC, ADO.NET, and REST drivers

Updated 5/15/2026

Dataminr

Artificial Intelligence
B2bAi PoweredEnterpriseSaasPlatformSecurityAnalyticsGlobalB2b2b

Dataminr is a New York-based AI company that provides real-time event detection and risk intelligence by analyzing vast quantities of publicly available data — including social media, news, sensor dat

Updated 5/15/2026

G2

Marketing Technology
PlatformB2bB2b2bMarketplaceAnalyticsSaasMartechSalesNorth AmericaScaleup

G2 is the world's largest software marketplace and peer review platform, providing over 3 million verified reviews across more than 2,000 software categories to help businesses make informed technolog

Updated 5/15/2026

Kiflo

Marketing Technology
SaasB2bMartechPlatformStartupEuropeSmbSalesB2b2bCrmMarketing

Kiflo is a partner relationship management (PRM) platform founded in 2020 and headquartered in Toulouse, France that provides SaaS and technology companies with purpose-built software for launching an

Updated 4/14/2026

Noyo

Insurance & Risk
B2bB2b2bInsuranceFintechApi FirstInfrastructureSaasHr TechPlatformNorth AmericaStartupScaleup

Noyo is a San Francisco-based technology company founded in 2017 by Shannon Goggin and Dennis Lee. It operates as the data connectivity layer for the employee benefits industry — a sector historically

Updated 5/15/2026

PartnerStack

Marketing Technology
SaasB2bMartechPlatformStartupNorth AmericaB2b2bSalesMarketingAutomation

PartnerStack is a partner ecosystem platform headquartered in Toronto, Ontario that was founded in 2015 and raised $29 million in Series A funding to build the infrastructure that B2B SaaS companies u

Updated 4/14/2026

Qwilt

Telecom & Communications
TelecomInfrastructureB2bB2b2bPlatformApi FirstEdge ComputingGlobalStartupMediaCloud Native

Qwilt is an Israeli-American content delivery technology company founded in 2010 that has built the world''s most distributed content delivery network through its Open Edge Cloud platform. Rather than

Updated 5/15/2026

Rainforest

Financial Services
B2bB2b2bFintechSaasPlatformPayment ProcessingApi FirstStartupNorth America

Rainforest is a fintech company providing embedded payment infrastructure for vertical software platforms, founded in 2022 and headquartered in Atlanta, Georgia. The company operates as a Payments-as-

Updated 5/15/2026

Starlab Space

Government, Defense & Nonprofit
HardwareB2bB2b2bStartupNorth America

Starlab Space is a commercial space company developing a continuously crewed space station designed to support research, manufacturing, and scientific work in low Earth orbit. The project originated f

Updated 5/15/2026

About B2B2B

B2B2B (Business-to-Business-to-Business) represents a business model where one company provides products, services, or platforms to another business, which in turn delivers solutions to a third business entity. This multi-tier approach creates value chains where specialized providers enable intermediary businesses to serve end customers more effectively without building capabilities in-house. Common B2B2B scenarios include software platforms that white-label their services for partners, cloud infrastructure providers serving system integrators who deliver solutions to enterprise clients, and payment processors enabling fintech companies to offer financial services to their business customers. The model allows companies to focus on core competencies while leveraging partners' domain expertise, customer relationships, and go-to-market capabilities. B2B2B strategies enable rapid market expansion, risk sharing, and ecosystem development. Technology companies increasingly adopt this model through partner programs, reseller networks, and embedded solutions. The approach differs from traditional B2B in its emphasis on enabling partners' success, providing co-branded or white-labeled solutions, and often sharing revenue across the value chain. Success requires robust partner enablement, clear value proposition at each tier, and technology platforms that support multi-tenancy and customization.

Key Players

Stripe (embedded payments)Plaid (banking infrastructure)Twilio (communications platform)Mambu (banking platform)Unit (embedded banking)

Market Overview

The B2B2B model is gaining prominence across technology sectors including SaaS, fintech, logistics, and data services. Companies find that partner-led distribution scales faster than direct sales while reducing customer acquisition costs. The embedded finance sector exemplifies B2B2B growth, with payment and banking infrastructure providers enabling software companies to offer financial services to their business customers.

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