Company Overview
About Noyo
Noyo is a San Francisco-based technology company founded in 2017 by Shannon Goggin and Dennis Lee. It operates as the data connectivity layer for the employee benefits industry — a sector historically dependent on error-prone, batch-based EDI (Electronic Data Interchange) file transfers between HR platforms, benefits brokers, and insurance carriers. Noyo replaces these legacy data pipelines with a modern API layer that enables real-time, bidirectional synchronization of enrollment, eligibility, and member data across the benefits ecosystem.
Business Model & Competitive Advantage
Insurance carriers and benefits administration platforms connect to Noyo's API once, gaining a single integration that routes data accurately and instantly to any connected partner — regardless of the counterparty's legacy system. For HR and benefits software companies, this means avoiding dozens of custom carrier integrations; for carriers, it means receiving clean, structured enrollment data in real time rather than processing large batch files that often arrive with formatting errors, duplicates, and reconciliation challenges. Noyo's platform also handles the complex rules logic of benefits eligibility — including qualifying life events, dependent verification, and COBRA — as part of its data processing.
Competitive Landscape 2025–2026
Noyo raised a $44M Series B in 2022, bringing total funding to approximately $60M, with investors including Andreessen Horowitz, Spark Capital, and others. The company's customer base includes major insurance carriers and a growing roster of benefits technology platforms. Noyo sits at the infrastructure layer of the $1T+ US employee benefits market and positions itself as the "Stripe for benefits" — enabling the next generation of digital benefits products by solving the hardest data plumbing challenges in the industry.
Key Differentiators
Strong Challenger
Noyo is an established challenger with significant market presence and competitive offerings in Insurance & Risk.
Frequently Asked Questions
Similar Brands
Guidewire
Guidewire Software is a San Mateo, California-based enterprise software company — listed on NYSE (NYSE: GWRE) — providing the core operating platform for property and casualty (P&C) insurance carriers
ServiceNow GRC
ServiceNow GRC (Governance, Risk, and Compliance) is the integrated risk management module within the ServiceNow Now Platform — operated by ServiceNow, Inc. (NYSE: NOW), a Santa Clara, California-base
Securiti
Securiti is a San Jose, California-based data security and privacy company founded in 2019 by the team behind Symantec's cloud security division. The company has raised over $220 million, achieving un
Next Insurance
Next Insurance is a digital commercial insurance company headquartered in Palo Alto, California, that has raised over $881 million in funding and achieved unicorn status. Founded in 2016, Next provide
Geico
Geico (Government Employees Insurance Company) is one of the largest auto insurance companies in the United States — selling directly to consumers via phone, website, and mobile app rather than throug
MetricStream
MetricStream is a San Jose, California-based governance, risk, and compliance (GRC) software company founded in 1999 that provides a comprehensive integrated risk management platform serving enterpris
Compare Noyo with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from Noyo? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim Noyo Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Noyo vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →