Brand Intelligence Graph
Company Overview
About Stats Perform
Stats Perform is a global sports data and artificial intelligence company headquartered in Chicago with offices across Europe and Asia-Pacific that collects, processes, and distributes official sports statistics and real-time event data for media rights holders, sports betting operators, professional teams, and digital product developers worldwide. The company traces its roots to Opta — the sports data company that pioneered granular event-level data collection for football and other sports beginning in the 1990s — and was formed through the merger of STATS LLC and Perform Group's data businesses in 2019, combining deep data collection infrastructure with AI content and media production capabilities. Stats Perform operates as a primary official data provider for a wide range of leagues and competitions, giving its data commercial distribution rights that downstream clients depend on for product legitimacy.
Business Model & Competitive Advantage
The company's AI and content automation capabilities distinguish it from pure data vendors: Stats Perform's Opta AI platform applies machine learning to historical and real-time data to generate predictive probabilities, expected goals, player performance ratings, and outcome predictions that media companies embed in broadcast coverage, apps, and editorial products. The natural language generation component automatically produces written match summaries, player performance reports, and pre-match preview content in multiple languages at scale, allowing digital sports publishers to generate coverage of thousands of matches per day without proportional editorial headcount. This automation capability has become critical for sports media businesses managing growing content volume across expanding sport coverage without the ability to hire correspondents for every competition.
Competitive Landscape 2025–2026
Stats Perform serves a client base that includes major broadcasters, global sports betting operators, fantasy sports platforms, and professional clubs across football, American football, baseball, basketball, cricket, tennis, and more than a dozen additional sports. The company competes with Sportradar, Genius Sports, and IMG Arena in the sports data distribution and betting data markets, differentiating through the Opta brand's decades-long reputation for granular collection quality and its AI-powered content automation capabilities that go beyond raw data provision into editorial product creation.
Key Differentiators
Market Leader
Stats Perform is recognized as a market leader in the Sports Tech sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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