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Company Overview
About Procter & Gamble
Procter & Gamble was founded in 1837 in Cincinnati, Ohio, where it remains headquartered, and has grown into one of the world's largest consumer goods companies with a portfolio of approximately 65 brands sold in over 180 countries. For fiscal year 2025 (ending June 2025), P&G reported net sales of $84.3 billion, with 2% organic sales growth and 4% core EPS growth. The company's five business segments are Fabric & Home Care (Tide, Dawn, Febreze), Baby, Feminine & Family Care (Pampers, Always), Beauty (Pantene, Head & Shoulders, Olay), Health Care (Oral-B, Crest, Vicks), and Grooming (Gillette, Venus).
Business Model & Competitive Advantage
P&G's competitive advantage is its category management and consumer insights capability — the company is widely credited with inventing modern brand management — combined with massive retail shelf presence, distribution infrastructure, and marketing scale that allows it to maintain pricing power even as private-label alternatives grow. Its investment in superior product performance across core categories (cleaning efficacy, skin/hair care outcomes) supports premium pricing at retail. P&G has returned over $15 billion annually to shareholders through dividends and buybacks, with the company raising its dividend for 69 consecutive years and on track to pay $10 billion in dividends in fiscal 2026 alone.
Competitive Landscape 2025–2026
P&G's primary challenge in fiscal 2026 is absorbing approximately $1 billion in pre-tax tariff-related cost increases, which compress margins even as organic sales growth moderates. The resurgence of private-label competition at lower price points — as consumers remain value-conscious post-pandemic — puts pressure on category share in mature markets. P&G was named to TIME's 2025 TIME100 Most Influential Companies, reflecting the societal footprint of its brands, and continues to lead in sustainability commitments with targets around packaging recyclability and carbon reduction.
The Procter & Gamble Story
Founders
Recent Activity
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Major milestones in Procter & Gamble's journey
Leadership Team
Meet the leaders behind Procter & Gamble
Jon R. Moeller
Jon Moeller currently serves as Chairman, President and CEO of Procter & Gamble. He will transition to Executive Chairman on January 1, 2026, where he will lead the Board of Directors and provide strategic counsel to the incoming CEO.
Shailesh G. Jejurikar
Shailesh Jejurikar currently serves as Chief Operating Officer and has been elected to succeed Jon Moeller as President and Chief Executive Officer effective January 1, 2026. He brings extensive operational experience and deep knowledge of P&G's global business.
Susan Street Whaley
Susan Street Whaley has served as Chief Legal Officer and Secretary since July 2022, overseeing all legal matters, compliance, and corporate governance for P&G's global operations.
Seth Cohen
Seth Cohen has served as Chief Information Officer since 2014, leading P&G's digital transformation initiatives and technology infrastructure that supports operations in over 70 countries worldwide.
Key Differentiators
Market Leader
Procter & Gamble is recognized as a market leader in the Consumer Goods sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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