Brand Intelligence Graphcompany
Company Overview
About Mondelez International
Mondelēz International, Inc. is the world's second-largest confectionery company by revenue and a leading global snacks manufacturer, headquartered in Chicago, Illinois. The company was spun off from Kraft Foods in 2012 to focus on its higher-growth international snacking portfolio. Mondelēz reported net revenues of approximately $36.0B in FY2023 (fiscal year ending December 2023), with approximately 91,000 employees operating in 80+ countries.
Business Model & Competitive Advantage
Mondelēz's portfolio is centered on three powerhouse categories: chocolate (Cadbury, Milka, Côte d'Or, Toblerone), biscuits/crackers (Oreo, belVita, Ritz, LU, Chips Ahoy!), and gum & candy (Trident, Halls, Dentyne). Oreo is the world's best-selling cookie brand and Cadbury is one of the oldest and most beloved chocolate brands globally. The company's business is approximately 65% international (outside North America), with particularly strong positions in Europe, Latin America, and the Middle East, Africa, and Asia.
Competitive Landscape 2025–2026
Mondelēz trades on NASDAQ (MDLZ) with a market cap of approximately $80–90B. In 2024–2025, the company faced significant headwinds from cocoa price volatility — cocoa prices surged to all-time highs in 2024, compressing margins in the chocolate segment and forcing price increases that moderated volume. Mondelēz responded by investing in chocolate alternatives, expanding biscuit production, and pursuing bolt-on acquisitions in high-growth snacking segments. CEO Dirk Van de Put has focused on premiumization and emerging market penetration as long-term growth drivers.
Recent Activity
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Major milestones in Mondelez International's journey
Leadership Team
Meet the leaders behind Mondelez International
Dirk Van De Put
Dirk Van De Put serves as Chairman and Chief Executive Officer of Mondelez International, a position he has held since November 2017. As the top executive of this $36.4 billion global snacking company, Van De Put is responsible for steering the company's strategic direction, driving innovation, and ensuring operational excellence across the portfolio of iconic brands operating in approximately 150 countries. Under his leadership, Mondelez has focused on accelerating consumer-centric growth, driving operational excellence, and building a winning growth culture. He has overseen strategic acquisitions including Clif Bar, Ricolino, Chipita, and Evirth, while successfully completing the Simplify to Grow Program in 2024. Van De Put leads the company's transition into 2025 with focus on executing long-term growth strategy and delivering on the chocolate business playbook to navigate unprecedented cocoa cost inflation.
Luca Zaramella
Luca Zaramella is Executive Vice President and Chief Financial Officer of Mondelez International, a position he has held since 2018. As CFO, Zaramella oversees all financial operations, strategic financial planning, investor relations, and capital allocation for the global organization. He has played a critical role in managing the company's financial performance through challenging market conditions, including navigating unprecedented cocoa cost inflation in 2024-2025. Under his financial stewardship, Mondelez generated $4.9 billion in operating cash flow and $3.5 billion in free cash flow in 2024, while returning $4.7 billion to shareholders through dividends and share repurchases. He was instrumental in securing Board approval for a new $9 billion share repurchase authorization in January 2025.
Stephanie Lilak
Stephanie Lilak has served as Executive Vice President and Chief People Officer of Mondelez International since January 2024, succeeding Paulette Alviti who retired. In this role, Lilak leads all human resources functions for the company's 90,000+ colleagues worldwide, including talent acquisition, development, compensation, benefits, and organizational culture initiatives. She is responsible for advancing the company's strategic priority of building a winning growth culture, fostering diversity and inclusion, and developing leadership capabilities across the global organization. Her appointment reflects Mondelez's commitment to attracting, developing, and retaining top talent in the competitive global snacking industry.
Martin Renaud
Martin Renaud has served as Chief Marketing and Sales Officer and Executive Vice President of Mondelez International since 2018. In this critical role, Renaud oversees global marketing strategy, brand management, commercial operations, and sales execution for the company's portfolio of iconic brands including Oreo, Cadbury, Milka, Toblerone, Ritz, and dozens of other global and local brands. He is responsible for driving consumer-centric growth, a key strategic priority for the company, and leads marketing innovation, digital transformation initiatives, and customer engagement strategies across approximately 150 countries. Under his leadership, Mondelez maintains the number one global position in biscuits and the second-largest position in chocolate manufacturing.
Key Differentiators
Market Leader
Mondelez International is recognized as a market leader in the CPG sector, demonstrating strong industry presence and customer trust.
Enterprise Scale
With $36B in revenue, Mondelez International operates at enterprise scale with proven market validation.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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