Neon One

Material Event filed 2026-08-12

Quarterly Report filed 2026-08-12

— KEY TAKEAWAYS A fundraising CRM is a centralized platform where your organization tracks every donor, gift, event registration, email click, and volunteer shift, replacing disconnected spreadsheets and tools. Read our list of the best CRMs for small nonprofits in 2026. When you’re a small nonprofit, you’re running the whole show with a lean team […] The post 5 Ways Small Nonprofits Use CRM Data to Raise More appeared first on Neon One .

Material Event filed 2026-08-07

Do you read the Fundraising Effectiveness Project’s (FEP) quarterly reports? You can think of them as a report card for the entire nonprofit sector. Every quarter, FEP compiles data from a huge panel of organizations across multiple fundraising platforms and explores trends around the same three questions:  The Q1 2026 report just came out, and […] The post The Q1 2026 FEP Report Is Here. Here’s What It Means for You appeared first on Neon One .

— KEY TAKEAWAYS Recurring donors are your most valuable segment—not because they give more per gift, but because they keep giving, year after year. Automation is what keeps them from slipping away quietly. Download the Recurring Donor Report Recurring donors are the most reliable revenue your nonprofit can build. And the data backs that up. […] The post These Automated Reminders Reduce Recurring Donor Churn appeared first on Neon One .

— KEY TAKEAWAYS Treating your nonprofit staff with the exact same intentional stewardship you use for your top donors is one of the most cost-effective levers for improving overall organizational stability. Listen to Abby Jarvis discuss recurring donors on the Nonprofit CEO SPARK podcast As nonprofit leaders, we spend a lot of time thinking about […] The post What Donor Retention and Staff Retention Have in Common appeared first on Neon One .

Checks are a time-honored way to give. For some donors—especially people who make major gifts—they’ll probably always be the go-to method.  But those major donors aren’t always the ones who give via personal check. In a recent analysis of around 50,000 donors and their giving over a calendar year, Neon One found that more than […] The post The Hidden Costs of Check-Based Donations and What to Do About Them appeared first on Neon One .

— KEY TAKEAWAYS A fractured donor experience erodes trust; an integrated digital presence ensures every interaction feels like part of one coherent relationship. Download our free Digital Marketing Checklist Imagine this scenario: Your most loyal supporter opens a heartfelt email about your year-end campaign, clicks through, and lands on a homepage that says nothing about […] The post 4 Tips for Making an Integrated Digital Fundraising Presence appeared first on Neon One .

When we asked 2,006 donors about what motivates them to give, the most common answers were all related to a personal connection to the cause and a desire to make an impact in their community. But the same survey revealed something else: 69% of people didn’t give because they were asked. Instead, they gave because […] The post 4 Donor Acquisition Tips from 2,000+ Donors appeared first on Neon One .

It’s never been easier to find nonprofit advice online. But how much of that advice is actually—and this is a highly technical term, here—good? Not enough of it.  Nonprofit professionals are drowning in generic listicles stuffed with the same best practices and tips as all the other generic listicles. Try swapping Google Search for asking […] The post The Neon One Blog is Now Open for Guest Submissions! appeared first on Neon One .