Neon One

— KEY TAKEAWAYS Start with six priority segments: major donors, loyal mid-level donors, recurring donors, first-time donors, lapsed donors, and engaged non-donors like volunteers and event attendees. They’re practical, scalable, and they’ll carry you through December and beyond. You don’t need all six, but you should use at least four. Use our year-end fundraising letter […] The post Here’s The Best Way to Segment Donors for Your Year-End Appeal appeared first on Neon One .

— KEY TAKEAWAYS Fundraising emails convert when you center your audience’s experience: segment your list using data you’ve collected, keep every message anchored to your shared mission, and use you-focused language. Download Neon One’s expert-written fundraising email templates To run a successful fundraising campaign that brings in donations to support your cause, you need a […] The post 5 Tips for Writing Fundraising Emails That Convert appeared first on Neon One .

— KEY TAKEAWAYS A strong end-of-year giving marketing strategy is multi-channel and starts early: plan in September and October, build awareness in November, use GivingTuesday as the kickoff, ramp up appeals through December with the most urgent ones at the very end, then shift to retention in January. Use our year-end fundraising letter templates to […] The post The Final Push: How to Nail Your End-of-Year Giving Marketing Strategy appeared first on Neon One .

— KEY TAKEAWAYS Fundraising automation can take hundreds of year-end tasks off your plate. Five workflows worth setting up: segment appeals with donor personas, automatically send appeals and updates, send pledge or event reminders, create additional donation follow-ups, and send reports to system users. Learn more about workflows in Neon CRM with this self-guided tour. […] The post How to Automate Your Year-End Fundraising Campaign with Workflows in 2026 appeared first on Neon One .

Just like the for-profit sector, professional development for nonprofit staff is essential. Investing in your team members will not only help you make your organization more effective in the short term, but it will make your best people more likely to stick around long-term.  But when it comes to finding professional development opportunities, the problem […] The post 6 Low-Cost Professional Development Ideas for Nonprofit Staff appeared first on Neon One .

— KEY TAKEAWAYS GivingTuesday is the start of your December, not the end of your campaign—which is why October 1 matters more than December 1. Get your own copy of Marcia Beckner’s GivingTuesday game plan If you’re feeling the pressure to plan a big GivingTuesday campaign, you’re not alone. According to Marcia Beckner, founder and […] The post The 12-Week GivingTuesday Game Plan That Won’t Burn You Out appeared first on Neon One .

— KEY TAKEAWAYS Fundraisers worry about asking for too much. The bigger risk is asking too little, and every donor’s record already says how much to ask. Check out this webinar to learn more about Intelligent Donation Amounts in Neon CRM Every fundraiser has some version of the same fear: Ask for too much, and […] The post Want to Raise More With Each Gift? Personalize Your Suggested Donation Amounts appeared first on Neon One .

— KEY TAKEAWAYS AI for nonprofits comes down to one job: freeing your team to spend more time on personal, one-on-one relationships with donors instead of drowning in admin work. You shouldn’t be using AI for the sake of AI. Instead, you should be using it because it will help you do your job better. […] The post AI for Nonprofits 101: A Beginner’s Guide to Using AI Tools Safely & Effectively appeared first on Neon One .

— KEY TAKEAWAYS AI in fundraising works best as a support system for making person-to-person connections, not a replacement: it saves fundraisers time on admin tasks, preps them for donor conversations, and keeps donors engaged between big moments, freeing staff for calls, coffee meetings, and handwritten notes that build real relationships. Sign up for the […] The post The Nonprofit’s Guide to AI in Fundraising (And Why It’s Still All About People, Not Robots) appeared first on Neon One .

— KEY TAKEAWAYS Email is the most effective channel for GivingTuesday since the day is digital-first, and a full campaign should include a “Save the Date” message, a “Give Today” appeal, and a “Post-Event Update.” Neon One’s GivingTuesday Toolkit includes 12 downloadable email templates For many nonprofit fundraisers, GivingTuesday is like the Super Bowl. It’s […] The post 3 Awesome GivingTuesday Email Examples (+Templates) appeared first on Neon One .

— KEY TAKEAWAYS Social media is one of the most effective ways to build visibility, engage current supporters, and reach new donors on GivingTuesday, especially through the #GivingTuesday hashtag. Get social media templates and more in Neon One’s GivingTuesday Resource Center GivingTuesday is one of the biggest days on the nonprofit calendar. Every year, millions […] The post 9 Social Media Ideas to Inspire Donors on GivingTuesday appeared first on Neon One .