Brand Intelligence Graphcompany
Company Overview
About ManageEngine
ManageEngine is a division of Zoho Corporation providing enterprise IT management software covering IT service management (ITSM), endpoint management, network monitoring, security operations, IAM, and IT analytics. Part of the $1 billion+ Zoho Corporation, ManageEngine offers over 60 IT management products targeting mid-market enterprises that need enterprise-grade IT tools at more accessible pricing than large competitors like ServiceNow (ITSM) or CrowdStrike (endpoint security).
Business Model & Competitive Advantage
ManageEngine's product portfolio spans ServiceDesk Plus (ITSM ticketing and ITIL workflows), Endpoint Central (endpoint management and patching), OpManager (network monitoring), Log360 (SIEM and security analytics), ADManager Plus (Active Directory management), and dozens of other specialized IT management tools. The breadth of the portfolio creates significant cross-sell opportunity — IT teams who adopt ManageEngine for help desk often expand to endpoint management, network monitoring, and security tools from the same vendor.
Competitive Landscape 2025–2026
In 2025, ManageEngine competes across multiple markets: ServiceNow and Jira Service Management for ITSM, CrowdStrike and Microsoft for endpoint management, Splunk and IBM for SIEM, and Okta for identity management. ManageEngine's competitive positioning is price and breadth — delivering enterprise capabilities at 40-60% lower cost than category leaders. Zoho's private, bootstrapped ownership eliminates pressure for unprofitable growth, enabling ManageEngine to invest in long-term product development. The 2025 strategy focuses on expanding its cloud-first product variants (SaaS ITSM, cloud SIEM), deepening AI-powered IT operations (AIOps) capabilities, and growing in European and Asia-Pacific markets where Zoho has strong business relationships.
Recent Activity
View all →As AI assistants become part of everyday work, we are asking them to read more on our behalf. An email thread that would take twenty minutes to catch up on becomes a short summary. A contract gets compared against an internal brief in seconds. Some assistants go further, drafting a reply or updating a record in another system once they have... The post Prompt injection explained: How attackers hijack your AI tools without touching your network appeared first on ManageEngine Blog .
Azure Monitor doesn't have a price. It has a bill and those are very different.There's no plan tier to pick, monthly set fee, or simple number to sanity-check against your budget. Instead, you're charged across a handful of separate meters: log ingestion, log queries, retention, alert rules, web tests, and custom metrics. Each of these metrics... The post Azure Monitor pricing: What you pay vs. what you get appeared first on ManageEngine Blog .
Top tips is a weekly column where we highlight what's happening in the tech world and list practical ways to navigate these developments. This week, we're looking at an everyday cybersecurity concern that often goes unnoticed: the amount of access apps have to our data and devices.We install apps to make life easier. A navigation app needs our... The post Top tips: How to tell when an app has too much access to your data appeared first on ManageEngine Blog .
Technology has never been easier to use.You can set up a cloud application in minutes. Employees can access systems from almost anywhere. AI can write code, analyse data, answer questions, and automate tasks. Infrastructure can scale without someone walking into a server room.And yet, IT teams seem to have more to deal with than ever.There is an... The post We’ve made technology easier. So why does IT feel more complicated than ever? appeared first on ManageEngine Blog .
Enterprise IT environments now span cloud platforms, SaaS applications, endpoints, third-party services, and AI tools, creating more opportunities for disruption, security incidents, and operational failure.IBM’s Cost of a Data Breach Report 2026 puts the global average cost of a data breach at $4.99 million, while Verizon’s 2026 Data Breach... The post A Practical Guide to Enterprise IT Risk Assessment appeared first on ManageEngine Blog .
In January 2024, a finance employee at the Hong Kong office of engineering firm Arup joined a video call with his CFO and several colleagues to discuss a confidential transaction. Everyone looked familiar. The CFO spoke. The colleagues nodded. The employee transferred $25 million.There was no CFO on that call. There were no colleagues. Every person... The post Why smart people click: The psychology behind every phishing attack appeared first on ManageEngine Blog .
Most advice on phishing tells you what to watch out for in theory. This is not that. This is a repeatable mental process you can run in ten seconds flat, before you click, reply to emails, or pick up the phone. The goal is to make the check automatic, the way checking your mirrors before changing lanes becomes automatic. You do not think about it.... The post The 10-second phishing filter: Train your brain before the boss fight appeared first on ManageEngine Blog .
Your company announces a new finance director. An employee shares a photo from the office. A job posting lists the tools your IT team uses.These are ordinary parts of running a visible business. But someone preparing a social-engineering attack can read them too.Before an attacker contacts an employee, they may already know whom that person reports... The post Before the Phish: What Your Company Gives Away Online appeared first on ManageEngine Blog .
Toronto's security community is gathering again. SecTor 2026 by Black Hat runs October 6–8 at the Metro Toronto Convention Centre, and this year marks the conference's 20th edition. Last year's event welcomed 5,350 security professionals, and 2026 is shaping up to be bigger: register now.ManageEngine will be there in full force. You'll find us at... The post Meet ManageEngine at SecTor 2026: AI-powered defense, live at booth 515 appeared first on ManageEngine Blog .
You bought the GPUs to make AI training faster. So why are they sitting idle?When GPU utilization drops during a training run, the obvious answer is to blame the accelerator. Maybe the workload is too small. Maybe the GPU isn't powerful enough. Maybe it's time to add more hardware.But what if the GPU isn't the problem at all?A training workload is... The post Why Is GPU Utilization Low During AI Training? 6 Bottlenecks to Check appeared first on ManageEngine Blog .
Top tips is a weekly column where we highlight what’s trending in the tech world and share ways to stay ahead. This week, we’re taking a moment to talk about how one can write better prompts to improve outputs and save time on revisions.You ask a generative AI (GenAI) tool a question. A few seconds later, you get an answer. Sometimes it is... The post Top tips for writing better AI prompts appeared first on ManageEngine Blog .
A security event tells you what happened. But understanding why —and what was happening across the environment at the same time—can make all the difference.Modern security teams have access to vast amounts of security data through SIEM platforms. Logs, events, user activity, threat indicators, and alerts provide critical evidence for detecting... The post [Webinar] Beyond security logs: Why operational context matters in security investigations appeared first on ManageEngine Blog .
Key Differentiators
Strong Challenger
ManageEngine is an established challenger with significant market presence and competitive offerings in IT Operations & Observability.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
BMC Helix
ServiceNow
Elastic
Elastic N.V. is an Amsterdam-based enterprise search and observability company — the creator and primary commercial distributor of Elasticsearch, the world's most widely used open-source search engine
Grafana Labs
Grafana Labs is the company behind Grafana — the world's most widely used open-source observability and data visualization platform — providing the Grafana Cloud managed service, Grafana Enterprise, a
Microsoft
Microsoft Corporation is a Redmond, Washington-based global technology company — publicly traded on NASDAQ (NASDAQ: MSFT) as an S&P 500 Information Technology component and the world's second-largest
AWS
Amazon Web Services (AWS) is the cloud computing division of Amazon.com, Inc. (NASDAQ: AMZN) — headquartered in Seattle, Washington — operating the world's largest and most comprehensive cloud platfor
Compare ManageEngine with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from ManageEngine? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim ManageEngine Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention ManageEngine vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →