Company Overview
About Levels
Levels is a metabolic health company that pairs continuous glucose monitors (CGMs) with a mobile app and AI-driven insights to help users understand how food, exercise, stress, and sleep affect their blood sugar and overall metabolic health. Founded in 2019 and headquartered in the US, Levels was one of the first companies to bring CGM-based metabolic monitoring to non-diabetic consumers, pioneering a category that has since attracted major competitors and FDA-cleared OTC devices.
Business Model & Competitive Advantage
The company raised $38 million in a Series A round led by Andreessen Horowitz (a16z), which also led Levels'' $12 million seed round. Its mobile app integrates CGM glucose data with food logs, activity tracking, and sleep data to generate personalized metabolic scores and recommendations. The broader CGM market reached $15.3 billion in 2026 and is projected to grow to $31.4 billion by 2031 at a 15.4% CAGR. In 2026, Levels launched Levels Pro, a clinician-ready metabolic health platform that unifies CGM data, laboratory results, food logs, and lifestyle inputs for practitioners managing patient metabolic health.
Competitive Landscape 2025–2026
Levels competes in an emerging wellness category that now includes Dexterity, Supersapiens, January AI, and the OTC CGM offerings from Dexcom and Abbott. The company''s physician advisory network and emphasis on peer-reviewed metabolic science have helped establish brand credibility in a market that requires both consumer appeal and clinical trust.
Key Differentiators
Strong Challenger
Levels is an established challenger with significant market presence and competitive offerings in Consumer Lifestyle & Wellness.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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