Levels vs Equinox
Side-by-side comparison of AI visibility scores, market position, and capabilities
Levels pioneered metabolic health tracking using continuous glucose monitors (CGMs) paired with an AI-powered app; raised $38M Series A from a16z; expanding into clinician-ready Levels Pro platform in 2026.
About
Levels is a metabolic health company that pairs continuous glucose monitors (CGMs) with a mobile app and AI-driven insights to help users understand how food, exercise, stress, and sleep affect their blood sugar and overall metabolic health. Founded in 2019 and headquartered in the US, Levels was one of the first companies to bring CGM-based metabolic monitoring to non-diabetic consumers, pioneering a category that has since attracted major competitors and FDA-cleared OTC devices.
Luxury fitness club with $300+/month membership; 110 locations with spa amenities, SoulCycle and Equinox Hotels portfolio, targeting premium urban professionals.
About
Equinox is a luxury fitness club brand operating premium health clubs in major metropolitan areas across the United States, with flagship locations known for exceptional facilities, high-end amenities, and a curated fitness culture that commands premium membership fees of $300+ per month. Founded in 1991 in New York City and expanding to approximately 110 locations, Equinox Holdings also owns SoulCycle (indoor cycling studios), Blink Fitness (budget clubs), and the Equinox Hotels brand — creating a portfolio spanning the entire fitness market spectrum.
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