Cresta

Challenger

AI platform for contact centers: agents, coaching, QA, AI Supervisor. Founded 2017, SF. $282M total raised, $1.6B valuation (Series D, Nov 2024). Private.

AI Contact Center Intelligence
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Updated April 2026

Company Overview

About Cresta

Cresta is an AI-powered platform for contact centers, founded in 2017 and headquartered in San Francisco. Co-founded by Zayd Enam and Ping Wu (current CEO), the company transforms customer interactions through AI agents, real-time agent assistance, coaching, quality management, and conversation intelligence. Its platform improves sales conversion, customer satisfaction, and agent productivity across voice and digital channels.

Business Model & Competitive Advantage

Cresta serves major enterprises including Cox Communications, Hilton, CarMax, and Brinks Home. The company offers both AI-augmented human assistance and fully autonomous AI agents. Customers report 10% sales increases, 2x faster agent ramp times, 20% CSAT improvement, and 50% reduction in quality management costs. Competitors include Five9, NICE, and Observe.AI.

Competitive Landscape 2025–2026

In November 2024, Cresta raised $125 million Series D led by Qatar Investment Authority and WiL, reaching a $1.6 billion valuation with $282 million total funding. Investors include Andreessen Horowitz, Greylock, Sequoia, and Tiger Global. In early 2026, the company introduced AI Supervisor for real-time oversight of every customer interaction.

Revenue
$282M
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Key Differentiators

Strong Challenger

Cresta is an established challenger with significant market presence and competitive offerings in Sales & Revenue Operations.

Growth Stage

Cresta has achieved $282M in revenue, demonstrating strong product-market fit.

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