Brand Intelligence Graph
Company Overview
Craft is a Budapest-based document creation company that develops a native Mac and iOS document editor designed to be the most beautiful and functional personal and team document tool for Apple platform users. The app combines block-based editing with a design quality that feels native to Apple's ecosystem, supporting rich text, tables, images, embeds, internal document links, and nested pages. Craft occupies a unique position as the premium Apple-native alternative to Notion — providing the collaboration and knowledge management features of modern team wikis with the polish and performance of a native app rather than an Electron wrapper. The editor's smart connections feature automatically links related documents based on content, creating a personal knowledge graph. Craft offers both personal and team subscriptions. Founded in 2020 in Hungary, Craft raised over $27M from investors including Bessemer Venture Partners and has been featured repeatedly by Apple as an App of the Year. It competes with Notion, Obsidian, and Apple Notes in the personal and team knowledge management market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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